Dollars and Sense: Advertising Challenge

Product placement is an attempt by advertisers to move away from in-your-face ads where the product is normally the star.

Slogans, or straplines, are used in ads to convey the key brand message to the consumer.

Out of the total number of ad lines, about 11 percent of them use the word "you." The next most frequently used word is "your."

Jingles are memorable advertising slogans set to music.

McDonald's 1974 melodic "you deserve a break today" leads the list of top 10 jingles of the century according to Advertising Age.

Slogan nomenclature varies from place to place. The Dutch call them "payoffs," while Germans use "claims" and the French say "signatures."

Earworms are tiny 15- to 30-second pieces of music that stick in your head for a very long time.

After psychologists and neurologists found that music with a strong emotional connection to the listener is difficult to forget, marketers started to license pop songs for their ads instead of commissioning jingles.

Banner ads are relatively simple pieces of HTML code featured on Web pages that will take you to the advertiser's Web site if you click on them.

To get rid of pop-up ads, you have to close each browser window. If there are enough pop-up ads, they can overload your browser's capacity.