You don't have to know what the Krebs Cycle is in order to be successful in life, but your ability to discern fact from fiction in the field of sciences can have a real impact on your quality of life. Unfortunately, there are several reasons why belief in pseudoscience is on the rise.
Whether it's false information filling our social media feeds or shady profiteers selling the latest too-good-to-be-true products, it can be easy to fall for pseudoscience that is packaged well. You've probably fallen for a few of these fictitious scientific-sounding concepts already!
There's also the "backfire effect." Believe it or not, presenting people with facts that contradict their preferred, albeit incorrect, beliefs actually causes them to dig in deeper when defending their ideas about the world. People respond with knee-jerk reactions based on emotions rather than consider that they could be wrong.
Is there any help for this conundrum? Will we ever dig our way out of this pseudoscience hole? Be part of the solution -- take our quiz now!