The Burberry Quiz

Estimated Completion Time
2 min
The Burberry Quiz
Image: refer to hsw

About This Quiz

Burberry may rank high in the fashion world today, but the company's roots come from kitting up soldiers and adventurers. Take our quiz to learn more about Burberry, past and present.
Which of these items is most closely associated with the Burberry name?
fur coats
trench coats
While it's unclear if Burberry actually invented the first trench coat, the garment has been synonymous with the Burberry brand for a century.
pea coats

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What year did Burberry introduce gabardine, its famous waterproof fabric?
1829
1879
Thomas Burberry revolutionized rainwear when he created gabardine in 1879. By coating individual fibers rather than the entire garment at once, he created a material that was both breathable and waterproof.
1929

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Which of these groups was the first to embrace Burberry?
explorers
While Burberry eventually became the brand of soldiers, it started as the brand for explorers, who used the gear in early explorations of Antarctica, the South Pole and the Artic Circle.
soldiers
royalty

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What year did Burberry patent its Tielocken coat?
1892
1902
1912
The Tielocken, a khaki coat with broad lapels and a belt, was one of the earliest examples of the trench coat and was patented in 1912.

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How many days would an average soldier have to work to buy a Burberry trench during World War I?
six days
60 days
The Burberry trench became popular among World War I officers, but an average solider would have had to work 60-80 days to afford a basic model.
600 days

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What year was Thomas Burberry born?
1835
Born in 1835 in England, Thomas Burberry became a draper's assistant to get his foot in the door of the fashion industry.
1845
1865

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What year did Burberry launch his famous brand?
1856
Burberry launched his clothing company in 1856 in Basingstoke, England. The small town had a population of just 4,500 at the time.
1866
1886

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When did Burberry launch its first London location?
1871
1881
1891
It took more than three decades for Burberry to expand to London, opening a store at 30 Haymarket in 1891. The first Paris location didn't open until 1909.

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What does the word "prorsum" in the Burberry logo stand for?
truth
power
forward
"Prorsum" in the company logo is Latin for "forward." The logo, with its equestrian knight, was first used in 1901.

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When did Thomas Burberry retire, leaving the company in the hands of his sons?
1917
Burberry founder Thomas Burberry retired in 1917. The company went public on the London Stock Exchange just three years later.
1927
1937

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True or false: Burberry didn't add a lining to trench coats until the 1960s.
true
false
The company trademarked its classic checked lining back in the 1920s and uses the same pattern to this day.

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True or false: The Burberry tartan is officially called "Burberry" according to the Scottish Register of Tartans.
true
The Scottish Register of Tartans officially recognizes that iconic plaid by the name "Burberry" and classifies it as a corporate, rather than family, tartan.
false

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True or false: Burberry focused heavily on womenswear starting in the 1920s.
true
false
From the 1920s through the '60s, the company stuck to what it knew best: raingear and tailored menswear.

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What city inspired the famous Burberry scarf?
London
Paris
To catch the eye of savvy shoppers, a Paris shopkeeper turned down the collar of a Burberry trench, revealing the plaid lining. This simple act inspired the company's iconic scarf.
New York

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What was the first item Burberry splashed with its famous plaid?
boots
hats
umbrellas
As interest in Burberry plaid grew, the company first released a line of umbrellas. After selling hundreds of umbrellas, the company put the same pattern on a scarf in 1967, and the rest is history.

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How many different Burberry scarf designs were available by the 1990s?
one
six
The Burberry scarf was so successful that the company released the garment in six different colors by the 1990s.
60

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What percentage of company sales were due to exports in the '80s?
30 percent
50 percent
66 percent
Burberry was hot overseas in the '80s, with two-thirds of companies sales due to exports.

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What was the No. 1 country for Burberry exports in the 1980s?
United States
Canada
Japan
A full 25 percent of all Burberry sales took place in Japan in the '80s, with another 15 percent taking place in the U.S.

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What did Burberry call its first women's collection?
the Thomas Burberry Collection
It took more than a century for Burberry to create the Thomas Burberry Collection, a line of womenswear released in 1988.
Burberry for Women
Herberry

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True or false: Burberry's women's line was a major flop for the company.
true
false
By 1999, around 70 percent of all Burberry sales were purchases from the women's line.

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What name did Burberry give its runway line in 1999?
Heritage Collection
Tartan Collection
Prorsum Collection
Burberry named its 1999 ready-to-wear line "Prorsum" in honor of the company's logo.

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What country revoked Burberry's trademark on its iconic tartan?
China
In 2013, the Chinese government revoked Burberry's trademark, claiming that the company was monopolizing Scottish culture.
England
United States

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What was the Burberry it-piece of 2014?
poncho
Celebrities and fashion fans went wild for the monogrammed Burberry poncho in 2014.
belt
vest

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What Burberry perfume was inspired by the trench coat?
Rainy Days
In the Trenches
My Burberry
Inspired by the trench coat, My Burberry smells like a London garden after the rain, according to the company website.

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How long does it take the company to make each trench coat today?
three hours
three days
three weeks
It takes 100 different processes over a three-week period to make a Burberry trench.

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When did Burberry introduce its Scarf Bar?
2005
2008
2015
At the Burberry Scarf Bar, which was introduced in 2015, customers can create custom scarves.

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How many different trench coat combinations are offered by Burberry Bespoke?
1,200
12,000
12 million
In 2011, the company introduced Burberry Bespoke, which allows customers to create customized trench coats, with more than 12 million possible design combinations.

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What were Burberry's annual sales in the year ending March 2016?
$25 million
$250 million
$2.5 billion
Burberry had $2.5 billion in annual sales through March 2016, up from $1.86 billion just four years earlier.

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True or false: Unless you buy a custom jacket, you can only get the Burberry trench in traditional khaki.
true
false
Burberry offers its famous jacket right off the shelf in a wide variety of colors, including wild patterns and animal prints.

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Which of these is NOT a traditional color in Burberry plaid?
blue
The classic Burberry plaid includes camel, ivory, red and black but never blue.
red
black

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