Can You Figure Out What Color These Black and White Logos Are Supposed to Be?


By: Jacqueline Samaroo

6 Min Quiz

Image: Android/Chili’s/Firefox/Starbucks/Twitter

About This Quiz

Logos are everywhere - just look around and you can surely see a few! But do you think you can remember the colors of some of the most common logos? Find out by taking this quiz!

Colors are a big part of logo design because they can evoke certain emotions in people. For example: blue represents logic and security; green is associated with youth and growth; and yellow symbolizes fun and friendliness. Without us even knowing it, we all associate colors with different qualities!

The color choices for logos are technically endless, but there are definitely some trends! Among the top companies, blue is the most popular logo color and red is a close second. Multicolor and black logos take the third and fourth spots, respectively. Most multicolor logos also use no more than 2 colors! Do you think you can easily identify the logo colors in this quiz?

Research has shown that people form judgments and expectations of things within 90 seconds of seeing them. So in a highly visual world like ours, a unique and appropriate logo is a big deal!

A logo can either help or hinder a company. It must be pretty difficult to create a good one, even simply choosing the colors! Feast your eyes on these logos and see if you can guess their colors!

Can you match Netflix’s logo to its color?

Netflix’s co-founders Reed Hastings and Mac Randolph conceived Netflix in 1997 when they had the idea of a service similar to Amazon, but focused on films. They at first considered selling VHS tapes before deciding on then-newer DVDs!


Can you identify the color of Walmart’s logo?

Walmart is arguably one of the most impressive businesses in modern history. It’s the largest company by revenue and the largest private employer in the whole world!


Which of these colors is Nickelodeon’s logo written in?

Nick began as “Pinwheel” in 1977, and was relaunched as Nickelodeon 2 years later. The channel was actually ad-free from its start in 1979 until 1984!


Which color is featured in the logo for Xbox?

The original Xbox was released in 2001 and was the first American gaming console since the Atari Jaguar was discontinued 5 years prior. It was also the first video game console to have its own built-in hard disk!


What’s the color of this play button logo?

Can you believe that more than a billion hours’ worth of videos are watched on YouTube every single day? It’s no surprise that it’s ranked as the world’s second--most popular website!


Can you match the Chick-fil-A logo to its color?

Chick-fil-A’s mascot used to be Doodles, the chicken in the logo’s “C.” Now the chain’s mascots are the cows used in much of its advertising, always shown with the slogan “Eat Mor Chikin”!


What is the color of this messaging app’s logo?

Did you know that Snapchat’s original name during development was “Picaboo”? The ghost in the app’s logo is named “Ghostface Chillah” after Ghostface Killah from Wu-Tang Clan!


Which color is used in this logo for Skype?

Skype was released in 2003 by Niklas Zannstrom and Janus Friis – from Sweden and Denmark respectively. Just 2 years later the service was acquired by eBay, and since 2011 it’s owned by Microsoft!


Do you know the color of CNN’s logo?

Did you know that CNN is available in more than 96 million households in the United States? CNN is also the U.S.’s very first television channel to focus on only news.


Do you know the colors of the Bank of America’s logo?

True to its name, the Bank of America stays patriotic through the design and colors of its logo! It’s even the United States’ second-largest bank by assets!


Can you tell the color of the bullseye in this logo?

Target’s logo is one of the most recognizable; in fact, a survey has shown that more than 95% of American consumers recognize it! The only things about the logo that have changed since the company began are the color and number of rings.


Do you know the color of the Android robot?

The Android robot is one of the most iconic tech-related logos! It doesn’t have an official name but Google’s Android team often call it "Droid" and “BugDroid."


What’s the color of McDonald’s logo?

Behind only Walmart, McDonald’s is the second-largest private employer worldwide! The chain has also been through 2 mascot changes before settling on Ronald McDonald in 1965.


Can you name the color that Samsung’s logo is written in?

Samsung is the largest chaebol (conglomerate) in South Korea, and ranks 6th in global brand value! While mostly known for Samsung Electronics, the conglomerate has other subsidiaries such as Samsung Engineering and Samsung Heavy Industries.


What color is the Barbie logo written in?

Barbie is one of Mattel’s representative brands and also the most profitable; Mattel has sold more than a billion Barbie dolls! The creator of Barbie dolls, Ruth Handler, was the wife of one of Mattel’s co-founders.


What’s the color of Facebook’s logo?

Facebook’s logo hasn’t changed much since its inception, and the iconic blue never has! The website began as Thefacebook and drew inspiration from actual “face books” – a type of student directory.


Which of these colors matches Pinterest’s logo?

Pinterest is one of the most viable social media sites for retailers. Several surveys and studies have shown that Pinterest generates more social media-driven income for retail businesses than any other similar website!


Which of the following colors match Chili’s logo?

Chili’s (officially “Chili’s Grill & Bar”) was conceived when founder Larry Lavine went to a Texas chili cook-off and fell in love with the cuisine! The very first Chili’s was in a remodeled post office, and the second in a remodeled flower shop.


Can you name the colors of IKEA’s logo?

IKEA was founded by Ingvar Kamprad in 1943 when he was just 17 years old! Now – since 2008 – the company is the largest furniture retailer in the world!


Which colors are used in KFC’s logo?

Did you know that Colonel Sanders’ secret recipe for KFC’s chicken has been in use since 1940? According to the late Colonel, the 11 herbs and spices he used are all common kitchen ingredients!


What two colors are featured on the logo for Domino’s?

The 3 dots in Domino’s logo represent the 3 original stores in the chain. The founders, the Monaghan brothers, had planned to add a dot for every new restaurant they opened, but Domino’s simply grew too quickly!


Think you can match the Oreo logo to its color?

Oreos were introduced by Nabisco in 1912 and have been the best-selling cookies in the U.S. ever since! The pattern on the cookies features the Cross of Lorraine (a two-bar cross) which is also featured in Nabisco’s logo.


Do you which color is used in Spotify’s logo?

One of Spotify’s main purposes is to encourage less piracy of music, and it seems to be doing its job well! Norway is a good example, with the number of unauthorized song downloads going down by more than 80% since Spotify’s introduction in 2008!


What color is Coca-Cola’s logo written in?

The name “Coca-Cola” comes from two of the original soda’s ingredients: coca leaves and kola nuts. What’s in the current Coca-Cola formula is a trade secret, though!


Can you name the colors in Frito-Lay’s logo?

Frito-Lay came about by the merger of The Frito Company and H.W. Lay & Company in 1961. In 1965 the new company became a subsidiary of PepsiCo, and 30% of PepsiCo’s annual sales can be attributed to Frito-Lay!


What two colors are featured in MasterCard’s logo?

MasterCard was founded in 1966 to compete with Bank of America’s BankAmericard. It went by both the names “Interbank” and “Master Change” until 1979, when it became known as MasterCard!


Do you know the color of Starbucks’ logo?

The Starbucks logo is one of those that seemingly have nothing to do with the business! The design of a siren, however, was chosen to continue the nautical theme of the coffeehouse’s name (“Starbuck” is a sailor in Moby-Dick).


Can you tell the color of this shoe store’s logo?

Payless filed for bankruptcy in April 2017 and closed more than 600 stores across the U.S., Puerto Rico and Canada. They eventually successfully emerged from bankruptcy in August of the same year!


What color is the Intel logo written in?

Intel manufactures a plethora of computing devices and supplies them to many major tech brands. The company also invented the processors used in most modern PCs – the x86 microprocessors!


Which two colors are featured in Dunkin’ Donuts’ logo?

Dunkin’ Donuts has poked fun at competitor Starbucks several times, usually in regard to their hard-to-pronounce menu items! One such commercial used the tagline “Delicious lattes from Dunkin’ Donuts. You can order them in English.”


Can you name which colors are used in Pepsi’s logo?

Did you know that Pepsi was first sold as “Brad’s Drink,” named after its inventor Caleb Bradham? He changed the name after 5 years to Pepsi-Cola, and since 1961 it’s just been Pepsi!


Do you know the colors of this electronics store’s logo?

Best Buy’s iconic price tag logo stayed unchanged from 1989 until May 2018 (almost 3 decades!), and it’s now been changed to a more streamlined version. The old logo is still being used in Puerto Rico, Mexico and Canada, though.


Do you know which colors are in Firefox’s logo?

Did you know that the “fox” in Firefox’s logo isn’t a fox at all? It’s a red panda! Red pandas are sometimes called "fire foxes" and, while the browser was in development, it was named after another fire-related animal: Phoenix.


Which two colors are used in Baskin-Robbins’ logo?

Baskin-Robbins concept revolves around its “31 flavors” and the fact that you can order a different ice cream flavor every of the month. Have you ever noticed that the number “31” is actually included in the logo? Neat!


Which two colors make up this beer brand’s logo?

It’s impossible to think of Heineken and not think of the red star and green bottle! The green bottle, however, was originally used only for beer intended for export, while bottles for the local Dutch market used to be brown until recently.


Can you name the colors that FedEx’s logo is written in?

Unbeknownst to many, the FedEx logo features a right-facing arrow in the space between the “E” and “x”! This is often praised as a great example of negative space and hidden meaning in design, and the FedEx logo has won more than 40 awards!


Which color is M&M’s logo written in?

M&M’s has several mascots known as “spokescandies,” the 6 current and most prominent ones being red, orange, yellow, green, blue and brown. The current versions have been in use since 2012, but the earliest versions first appeared in 1954!


What’s the color of Texaco’s star logo?

Texaco’s signature product is Techron (usually stylized as “Texaco with Techron"), a fuel additive. Since Texaco introduced Techron, their gasolines have met the “Top Tier Detergent Gasoline” standards of fuel!


Can you identify the color of Twitch’s logo?

Twitch is the most popular video game live-streaming service in the United States, above even YouTube Gaming! It’s a subsidiary of Amazon and was based on, a now-defunct streaming platform


Do you know the color of this bird that represents Twitter?

If you’re a long-time user of Twitter then you might remember that, until September 2010, there wasn’t even a bird in the logo! When introduced, the bird was called “Larry the Bird” but is now simply “Twitter Bird.”


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