1. do it.
   do something.
2. stand right over here.
   get out there.

Nike's slogan "Just do it" is more than a trademark. It's an ethos, an aspiration to get out and achieve your dreams.

1. rainbow.
   sky.
2. clouds.
   yellow snow.

Skittles slogan "Taste the rainbow" may sound like a rallying cry for a pride parade, but it in fact refers to the many colors and thus flavors of Skittles. Skittles, for those uninitiated in its wonder, is a bag of bead-sized candies, each with a different fruity flavor corresponding to its color.

1. Maybelline
   Eczema
2. Acne
   Heat Rash

Maybelline's brand is make up that looks natural, so natural that it could be mistaken for one's natural appearance, which is often the aim of anyone applying makeup.

1. Brews.
   Beers.
2. Dogs.
   Guns.

Budweiser's recent slogan "The King of Beers" is part of a long line of great Bud slogans, including "This Bud's for you," "Where there’s life, there’s Bud," and the more abstract "Wassup!?"

1. Expensive
   Forever
2. Hard
   Pretty

De Beers's slogan "A Diamond is Forever" has been around since 1947, and is one of the strongest, most recognized bits of branding ever, though sometimes people forget which diamond producer it refers to.

1. gr-r-r-reat!
   okay.
2. good!
   acceptable.

Kellogg's Frosted Flakes, or as they are known in the UK, "Frosties" uses this slogan. Given that Frosted Flakes are yummy corn flakes with a dusting of sugar, this slogan is very accurate.

1. Bereft of Choice.
   Worth It.
2. In Need of Makeup.
   Not Willing To Spring For the Expensive Stuff.

"Because you're worth it" does call to mind the idea that the product, in this case L’Oreal, is made for a better sort of person

1. chicken.
   good.
2. food.
   tasty.

KFC's slogan "Finger lickin' good." does accurately describe both the quality of their food and the action required of the diner before touching anything after the food.

1. happen?
   happen.
2. occur?
   take place?

Dr. Pepper's slogan (introduced in 2009) has literally nothing to do with the product. Dr. Pepper has never been a product with much of a personality, so giving it a wacky slogan was one way to graft one onto it.

1. good.
   pretty well.
2. excellent.
   as good as we'll have it, ever.

"We've got it good" more or less summarizes the life of KMart in the 1980s, when they used this slogan. No one in their marketing department would dare use this in the age of Amazon and eBay.

1. lasts like it.
   sounds like it.
2. tastes like it.
   feels like it.

Duracell's 1980s UK slogan capitalizes on the battery's patented copper top design, setting it apart from other major brands.

1. it.
   McDonald's.
2. red meat.
   fries.

McDonald's slogan implies fun, and isn't specific about any one McDonald's product, which makes it possible to use this to advertise their coffee, burgers, fries or apple slices.

1. Plop!
   Boom!
2. Poop!
   Pop!

Rice Krispies's slogan "Snap! Crackle! Pop!" is tied into the product itself. When you pour milk over this cereal, it makes a little noise that could variously be described as "snap," "crackle," or "pop."

1. North America.
   The World
2. Southeast Asia
   South Jersey

You can tell Carlsberg Beer is not American, because it if was American the slogan would be "Definitely the best beer in the world."

1. your summer vacation
   your ideal cruise
2. your home renovation
   life

Panasonic makes a lot of products, so when they wanted a slogan it couldn't be for any one division. "Ideas for life" encompasses everything they make, from women's epilators to TVs and vacuum cleaners.

1. Kit Kat.
   Snickers bar.
2. 3 Musketeers.
   Aero.

Kit Kat's timeless slogan both defines how to eat it (breaking it into pieces) and the time it takes to eat (only a short moment!) Kit Kat has been keeping this as their slogan for a long time, a testament to its effectiveness.

1. pimple popper.
   cooking aid.
2. tree stump ripper.
   driving machine.

Bavarian Motor Works's slogan is a big boast, one that was true perhaps in the 1990s, but is less so today, with serious competition from other German brands, and even Cadillac.

1. Lose.
   Loose.
2. Loos.
   Louche.

Starburst 's slogan "The Juice is Loose" expresses the product's natural moistness, something most of its competitors do not have.

1. Bank
   Butcher
2. Baker
   Brewer

HSBC, to anyone who has ever been on an airplane, calls itself "The World's Local Bank," in part because it has branches everywhere.

1. MasterCard
   Visa
2. AmEx
   Discover

MasterCard really struck gold with this slogan, which is simultaneously sentimental about what money cannot do, and totally unwavering about the utility of money.

1. fresh.
   nice.
2. good.
   well.

The association of "Eat fresh" with Subway is odd for anyone who has ever sampled the wilted veg of certain Subway sandwich shops, but for the most part its an accurate descriptor.

1. it like it is.
   it like you see it.
2. a whole lot of lies.
   what Trinity Mirror PLC says we should tell.

The Mirror is a paper that caters to the common man, or at least that's the idea behind their marketing. Competing with Murdoch's Sun is a full-contact sport, and so this slogan flies the flag for the venerable Mirror tabloid.

1. lion.
   tiger.
2. bear.
   oh my.

Exxon's 1990s slogan was about as abstract as you could get, but evoked the kind of power every driver hopes they can wring out of their car.

1. On Keepin' On
   Going, and Going, and Going...
2. Breaking
   Itself Together

The Energizer slogan "It Keeps Going, and Going, and Going ..." was introduced along with the iconic Energizer Bunny. Interestingly, the Energizer Bunny was a parody of a European Duracell campaign featuring the Duracell Bunny.

1. con artists.
   Make Up Artists.
2. Makeup Artists.
   Make Over Artists.

Max Factor uses this slogan, flat out saying that this is the professional's choice for makeup. While this is arguable, given that makeup for camera is usually a special concoction sprayed on with an airbrush, it is strong branding.

1. Nothing you don't.
   Nothing more.
2. That's all.
   And nothing you don't.

Lada makes terrible cars, and always has. For the most part, Lada makes licensed knock-offs of other not very well made cars from the west. Rather than having a slogan like "It's cheap crap," Lada decided to try to make a virtue out of necessity.

1. loved.
   bad.
2. punished.
   cuddled.

The 1980s gave us Cabbage Patch Dolls, which set themselves apart from the rest of the competition with the slogan "Born to be loved."

1. Sure.
   Right Guard.
2. Axe.
   Lynx.

This slogan is effective because it conjures up the image of someone who can raise their arms with pride because their armpits aren't stinky and wet.

1. best.
   better.
2. pretty good.
   okay.

In the 1990s, American Airlines used this slogan in their ads. It's part of a long history of aspirational slogans for American, including "The World's Greatest Flyers Fly American," "Going for Great," and "Great is what we're going for."

1. tooth fairies.
   boxers.
2. the Easter Bunny.
   Santa Claus.

Listerine's ad slogan "Bad news for tooth fairies." was pretty on the nose for the purpose of their product. It was smile-worthy, but hardly funny. Still, they moved a lot of inventory, so we suppose it worked.

1. a cold.
   energy.
2. a day off.
   wiiiings.

Red Bull was looking for a euphemism for "It'll get you all hopped up on caffeine" and stumbled onto this beauty, which it has been using more or less its entire existence.

1. machine.
   science.
2. passion.
   movement.

Jaguar's 1980s slogan "A blending of art and machine." more or less encompassed their traditional design philosophy and would look as at home in their ads today as it did in 1988.

1. different.
   big.
2. outside the box.
   upscale.

Apple's slogan may as well be "I'm a nonconformist just like all my friends" given the lack of customization in their products, but this slogan has been theirs going back to the 1990s, when they advertised their computers alongside such Apple users as Gandhi and Einstein.

1. the intelligent.
   smarties.
2. knuckleheads.
   humans.

Volvo's USP has always been safety, so when they ran their 1980s ads, they featured crash test dummies as characters, and ended with this slogan.

1. evil
   stupid
2. bad
   silly

Google's slogan "Don't be evil" may ring hollow when you know how much of your data they gather and sell. But, hey, the Doodles are cool.