Can You Finish These Famous Tag Lines?

By: Becky Stigall
Estimated Completion Time
2 min
Can You Finish These Famous Tag Lines?
Image: YouTube

About This Quiz

The goal of a great tag line is to make sure that the consumer remembers it. Some companies have done this so successfully that they have had the same tag line for more than a century. If it ain't broke, don't fix it.
Disney promotes itself as "The ________ place on earth."
happiest
expensivest
tiredest
saddest
Correct Answer
Wrong Answer

Disney promotes itself as "The happiest place on earth." Hmm ... according to research, Norway is the happiest place on earth.

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Nike says "Just __ it."
do
go
be
are
Correct Answer
Wrong Answer

Nike says "Just do it." The slogan first appeared in 1988.

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Capital One's slogan is "What’s in your ______?"
wallet
bank
account
card
Correct Answer
Wrong Answer

Capital One's slogan is "What’s in your wallet?" The company has been using this slogan since 2000.

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Budweiser says it is "The ____ of beers."
best
king
queen
worst
Correct Answer
Wrong Answer

Budweiser says it is "The king of beers." Unfortunately, many don't agree with this self-assessment of their libation.

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L’oreal boasts, "Because I’m _____ it."
over
above
worth
not
Correct Answer
Wrong Answer

L’oreal boasts, "Because I’m worth it." A variation of this slogan is "Because you're worth it."

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Staples insists, "That ___ easy.'
is
wasn't
isn't
was
Correct Answer
Wrong Answer

Staples insists, "That was easy.' The company has also incorporated an "easy" button into its ad campaigns.

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Burger King wants you to "____ it your way."
get
make
have
buy
Correct Answer
Wrong Answer

Burger King wants you to "Have it your way." Remember, "hold the pickle, hold the lettuce, special orders don't upset us ..."?

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MasterCard wants you to know, "There are some things money can’t buy, for everything else there’s __________."
MasterCard
Visa
Discover
American Express
Correct Answer
Wrong Answer

MasterCard wants you to know, "There are some things money can’t buy, for everything else there’s MasterCard." This ad campaign has been in play for nearly two decades.

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Bounty is "The _______ picker-upper."
quicker
thicker
stickier
wicker
Correct Answer
Wrong Answer

Bounty is "The quicker picker-upper." This works because it is catchy and memorable.

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Federal Express wants you to use them "When it absolutely, positively has to be there _________."
tomorrow
overnight
today
this week
Correct Answer
Wrong Answer

Federal Express wants you to use them "When it absolutely, positively has to be there overnight." The campaign was designed to promote their overnight delivery services.

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Yellow Pages wants you to "Let your _______ do the walking."
fingers
telephone
phone book
cell
Correct Answer
Wrong Answer

Yellow Pages wants you to "Let your fingers do the walking." Unfortunately, our fingers walk over to Google more than they do to the Yellow Pages.

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American Express reminds you to "Don’t leave ____ without it."
work
home
bank
us
Correct Answer
Wrong Answer

American Express reminds you to "Don’t leave home without it." This campaign was put into play in 1975.

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AT&T wants you to "Reach out and _____ someone."
touch
call
ask
talk to
Correct Answer
Wrong Answer

AT&T wants you to "Reach out and touch someone." Umm ... they might want to rethink that suggestion.

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Campbell’s Soup is "M’m! M’m! ____!"
Good
Bad
Nice
Tasty
Correct Answer
Wrong Answer

Campbell’s Soup is "M’m! M’m! Good!" The tagline has been in play since the company's first radio ads in the 1930s.

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Charmin reminds you to "Please don’t ________ the Charmin."
take
steal
ruin
squeeze
Correct Answer
Wrong Answer

Charmin reminds you to "Please don’t squeeze the Charmin." Who remembers cranky Mr. Whipple?

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Wendy’s wants to know "Where’s the ____?"
meats
beef
lettuce
catsup
Correct Answer
Wrong Answer

Wendy’s wants to know "Where’s the beef?" This innovative ad campaign featured sassy granny Clara Peller asking the timeless question.

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Wheaties is "The breakfast of _________."
athletes
moms
champions
children
Correct Answer
Wrong Answer

Wheaties is "The breakfast of champions." The company used athletes to help promote the campaign.

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Hallmark is for "When you care enough to ____ the very best."
buy
write
send
mail
Correct Answer
Wrong Answer

Hallmark is for "When you care enough to send the very best." This tagline has been in effect for longer than most of us have been alive.

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Morton Salt guarantees, "When it rains, it _____!"
runs
stops
pours
goes
Correct Answer
Wrong Answer

Morton Salt guarantees, "When it rains, it pours!" In other words, no more clumpy salt.

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M&Ms guarantee that "The milk chocolate melts in your mouth, not in your ____."
car
mouth
seat
hand
Correct Answer
Wrong Answer

M&Ms guarantee that "The milk chocolate melts in your mouth, not in your hand." OK, so we put this to the test, and well ... it depends on how long you hold it in your hand. We've all had to pry the colorful candies out of the hands of an uncooperative 2-year-old.

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Meow Mix lets you know it "Tastes so good, ____ ask for it by name."
dogs
birds
cats
kids
Correct Answer
Wrong Answer

Meow Mix lets you know it "Tastes so good, cats ask for it by name." That's pretty tricky! See what they did there?

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DeBeers says "A _______ is Forever."
Diamond
Bracelet
Ring
Necklace
Correct Answer
Wrong Answer

DeBeers says "A Diamond is Forever." Can't argue with that.

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Verizon Mobile asks "Can you ____ me now?"
hear
call
pay
see
Correct Answer
Wrong Answer

Verizon Mobile asks "Can you hear me now?" OK, but the Verizon guy works for Sprint now. What does that mean?

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Timex insists that "It takes a _______ and keeps on ticking."
ticking
hitting
sticking
licking
Correct Answer
Wrong Answer

Timex insists that "It takes a licking and keeps on ticking." Again, snappy and easy to remember, but gets the point across, makes for a memorable ad campaign.

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Heineken insists that "Heineken refreshes the parts other beers cannot _____."
catch
see
reach
get
Correct Answer
Wrong Answer

Heineken insists that "Heineken refreshes the parts other beers cannot reach." Like ... feet?

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US Postal Service says "We _______."
work hard
mail
deliver
drive
Correct Answer
Wrong Answer

US Postal Service says "We deliver." Now, if only they'd deliver to me, not my neighbors.

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Kentucky Fried Chicken is "Finger Lickin’ ____."
Tasty
Good
Done
Cooked
Correct Answer
Wrong Answer

Kentucky Fried Chicken is "Finger Lickin’ Good." This tagline has been in place since 1956.

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McDonald’s says "I’m ______ it."
lovin'
over
buying
doing
Correct Answer
Wrong Answer

McDonald’s says "I’m lovin’ it." The company has been in business since 1940.

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Telus insists "The future is ________."
friendly
now
over
tomorrow
Correct Answer
Wrong Answer

Telus insists "The future is friendly." This Canadian telecommunications company backs it up with some of the cutest commercials.

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BMW is "The Ultimate _______ Machine"
Washing
Baking
Driving
Ironing
Correct Answer
Wrong Answer

BMW is "The Ultimate Driving Machine" Whew! We're glad it's not the ultimate washing machine.

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Clairol asks "Does she or ________ she?"
won't
will
not
doesn’t
Correct Answer
Wrong Answer

Clairol asks "Does she or doesn’t she?" Can you tell if it's natural?

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John Deere says "Nothing runs like a ______"
Tractor
Backhoe
Deere
Tiller
Correct Answer
Wrong Answer

John Deere says "Nothing runs like a Deere" The company has been in business since 1837.

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Rice Krispies go "Snap! Crackle! ___!"
Pop
Mom
Up
Down
Correct Answer
Wrong Answer

Rice Krispies go "Snap! Crackle! Pop!" The company even names three little elves Snap, Crackle and Pop to support the tagline.

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Lay’s challenges "Betcha can’t ___ just one."
buy
have
eat
down
Correct Answer
Wrong Answer

Lay’s challenges "Betcha can’t eat just one." Betcha you're right.

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Maxwell House is "____ to the last drop."
Dark
Good
Hot
Cold
Correct Answer
Wrong Answer

Maxwell House is "Good to the last drop." This ad campaign was implemented over 100 years ago, in 1915!

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