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About This Quiz
The goal of a great tag line is to make sure that the consumer remembers it. Some companies have done this so successfully that they have had the same tag line for more than a century. If it ain't broke, don't fix it.
Disney promotes itself as "The ________ place on earth."
happiest
Disney promotes itself as "The happiest place on earth." Hmm ... according to research, Norway is the happiest place on earth.
expensivest
tiredest
saddest
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Nike says "Just __ it."
do
Nike says "Just do it." The slogan first appeared in 1988.
go
be
are
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Capital One's slogan is "What’s in your ______?"
wallet
Capital One's slogan is "What’s in your wallet?" The company has been using this slogan since 2000.
bank
account
card
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Budweiser says it is "The ____ of beers."
best
king
Budweiser says it is "The king of beers." Unfortunately, many don't agree with this self-assessment of their libation.
queen
worst
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L’oreal boasts, "Because I’m _____ it."
over
above
worth
L’oreal boasts, "Because I’m worth it." A variation of this slogan is "Because you're worth it."
not
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Staples insists, "That ___ easy.'
is
wasn't
isn't
was
Staples insists, "That was easy.' The company has also incorporated an "easy" button into its ad campaigns.
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Burger King wants you to "____ it your way."
get
make
have
Burger King wants you to "Have it your way." Remember, "hold the pickle, hold the lettuce, special orders don't upset us ..."?
buy
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MasterCard wants you to know, "There are some things money can’t buy, for everything else there’s __________."
MasterCard
MasterCard wants you to know, "There are some things money can’t buy, for everything else there’s MasterCard." This ad campaign has been in play for nearly two decades.
Visa
Discover
American Express
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Bounty is "The _______ picker-upper."
quicker
Bounty is "The quicker picker-upper." This works because it is catchy and memorable.
thicker
stickier
wicker
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Federal Express wants you to use them "When it absolutely, positively has to be there _________."
tomorrow
overnight
Federal Express wants you to use them "When it absolutely, positively has to be there overnight." The campaign was designed to promote their overnight delivery services.
today
this week
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Yellow Pages wants you to "Let your _______ do the walking."
fingers
Yellow Pages wants you to "Let your fingers do the walking." Unfortunately, our fingers walk over to Google more than they do to the Yellow Pages.
telephone
phone book
cell
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American Express reminds you to "Don’t leave ____ without it."
work
home
American Express reminds you to "Don’t leave home without it." This campaign was put into play in 1975.
bank
us
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AT&T wants you to "Reach out and _____ someone."
touch
AT&T wants you to "Reach out and touch someone." Umm ... they might want to rethink that suggestion.
call
ask
talk to
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Campbell’s Soup is "M’m! M’m! ____!"
Good
Campbell’s Soup is "M’m! M’m! Good!" The tagline has been in play since the company's first radio ads in the 1930s.
Bad
Nice
Tasty
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Charmin reminds you to "Please don’t ________ the Charmin."
take
steal
ruin
squeeze
Charmin reminds you to "Please don’t squeeze the Charmin." Who remembers cranky Mr. Whipple?
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Wendy’s wants to know "Where’s the ____?"
meats
beef
Wendy’s wants to know "Where’s the beef?" This innovative ad campaign featured sassy granny Clara Peller asking the timeless question.
lettuce
catsup
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Wheaties is "The breakfast of _________."
athletes
moms
champions
Wheaties is "The breakfast of champions." The company used athletes to help promote the campaign.
children
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Hallmark is for "When you care enough to ____ the very best."
buy
write
send
Hallmark is for "When you care enough to send the very best." This tagline has been in effect for longer than most of us have been alive.
mail
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Morton Salt guarantees, "When it rains, it _____!"
runs
stops
pours
Morton Salt guarantees, "When it rains, it pours!" In other words, no more clumpy salt.
goes
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M&Ms guarantee that "The milk chocolate melts in your mouth, not in your ____."
car
mouth
seat
hand
M&Ms guarantee that "The milk chocolate melts in your mouth, not in your hand." OK, so we put this to the test, and well ... it depends on how long you hold it in your hand. We've all had to pry the colorful candies out of the hands of an uncooperative 2-year-old.
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Meow Mix lets you know it "Tastes so good, ____ ask for it by name."
dogs
birds
cats
Meow Mix lets you know it "Tastes so good, cats ask for it by name." That's pretty tricky! See what they did there?
kids
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DeBeers says "A _______ is Forever."
Diamond
DeBeers says "A Diamond is Forever." Can't argue with that.
Bracelet
Ring
Necklace
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Verizon Mobile asks "Can you ____ me now?"
hear
Verizon Mobile asks "Can you hear me now?" OK, but the Verizon guy works for Sprint now. What does that mean?
call
pay
see
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Timex insists that "It takes a _______ and keeps on ticking."
ticking
hitting
sticking
licking
Timex insists that "It takes a licking and keeps on ticking." Again, snappy and easy to remember, but gets the point across, makes for a memorable ad campaign.
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Heineken insists that "Heineken refreshes the parts other beers cannot _____."
catch
see
reach
Heineken insists that "Heineken refreshes the parts other beers cannot reach." Like ... feet?
get
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US Postal Service says "We _______."
work hard
mail
deliver
US Postal Service says "We deliver." Now, if only they'd deliver to me, not my neighbors.
drive
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Kentucky Fried Chicken is "Finger Lickin’ ____."
Tasty
Good
Kentucky Fried Chicken is "Finger Lickin’ Good." This tagline has been in place since 1956.
Done
Cooked
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McDonald’s says "I’m ______ it."
lovin'
McDonald’s says "I’m lovin’ it." The company has been in business since 1940.
over
buying
doing
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Telus insists "The future is ________."
friendly
Telus insists "The future is friendly." This Canadian telecommunications company backs it up with some of the cutest commercials.
now
over
tomorrow
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BMW is "The Ultimate _______ Machine"
Washing
Baking
Driving
BMW is "The Ultimate Driving Machine" Whew! We're glad it's not the ultimate washing machine.
Ironing
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Clairol asks "Does she or ________ she?"
won't
will
not
doesn’t
Clairol asks "Does she or doesn’t she?" Can you tell if it's natural?
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John Deere says "Nothing runs like a ______"
Tractor
Backhoe
Deere
John Deere says "Nothing runs like a Deere" The company has been in business since 1837.
Tiller
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Rice Krispies go "Snap! Crackle! ___!"
Pop
Rice Krispies go "Snap! Crackle! Pop!" The company even names three little elves Snap, Crackle and Pop to support the tagline.
Mom
Up
Down
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Lay’s challenges "Betcha can’t ___ just one."
buy
have
eat
Lay’s challenges "Betcha can’t eat just one." Betcha you're right.
down
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Maxwell House is "____ to the last drop."
Dark
Good
Maxwell House is "Good to the last drop." This ad campaign was implemented over 100 years ago, in 1915!
Hot
Cold
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You Got:
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