Can You Recognize These Popular Logos in Black and White?

By: J.P. Naomi
Image: Starbucks, Nike, Mercedes-Benz, Nestle, Chevrolet

About This Quiz

Attention shoppers! Are you ready to put your shopping skills to the test? Because we want to know - can you recognize these famous logos from a black and white photo? It's time to see just how well you know the world's most popular brands! 

From Wal-Mart to Amazon, and Chevrolet to Samsung, the success of a brand relies heavily on its logo. Imagine you're walking down the street in Shanghai where everything is foreign to you. Then, all of a sudden, up ahead in the distance, you see two golden arches stretching across a red sign! You know McDonald's is doing something right! Right? Well, we challenge you to correctly name all of the logos in this quiz! And it won't always be that easy. 

You see, the golden arches have remained the same for more than 70 years. But some brands, like Coca-Cola and Lay's, have altered their logos throughout the years. And how about the famous Starbucks mermaid? At first, she was just part of the logo, while today she practically IS the logo! So it's time to see if you can recognize her as well as other updated logos in black and white! 

Whether you prefer to shop online or at the mall, if you love shopping, you're sure to ace this quiz. Good luck!

Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Headquartered in Cupertino, California, Apple is currently worth $229 billion.

Launched on February 4, 2004, Facebook was created by Harvard student Mark Zuckerberg and his roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The company now has 30,275 employees and revenues of $40 billion.

Louis Vuitton is a French fashion house and luxury retail company. It was founded in 1854 by Louis Vuitton. Today his company is worth $9.9 billion!

Netflix was founded by Reed Hastings and Marc Randolph in 1997. What first began as a 'rental by mail' service, has expanded into streaming media services in more than 190 countries!

Who can mistake Nike's swoosh? Did you know that the famous swoosh was designed by Carolyn Davidson and was first used by Nike on June 18, 1971? It was patented by Nike on January 22, 1974.

Headquartered in Redmond, Washington, Microsoft develops, manufactures, licenses, supports and sells computer software and electronics. Today, Microsoft is worth $110 billion!

Shoppers of Walmart can not only recognize the store's logo with ease, but they are also familiar with the famed greeting, "Welcome to Wal-Mart," as they enter the store. As of 2018, Walmart has 11,718 stores in 28 countries!

Verizon was founded on October 7, 1983, by AT&T Corporation. With more than 155,000 employees, Verizon provides cable, digital and wireless services.

In 2017, Forbes named American Express the 23rd most valuable brand in the world. What's more is that for their 55,000 employees, Amex was ranked by Fortune as the 23rd best company to work for!

Honda was founded by Soichiro Honda and Takeo Fujisawa in 1946. In 1986, it was the first Japanese automobile manufacturer to release a luxury brand, Acura.

Did you know that MasterCard was known as "Interbank" and "Master Charge" from 1966 - 1979? No matter the name changes throughout the years, the two interlocking circles logo has remained intact.

Pepsi was introduced in 1893 as Brad's Drink. By 1898, it was renamed Pepsi-Cola and finally, in 1961, it became simply Pepsi.

Nestle is a Swiss food and drink company based in Vaud, Switzerland. Nestle has 447 factories, operates in 194 countries, and employs 339,000 people.

Even in black and white, the average person can easily recognize those arches! Founded in 1940, McDonald's is now the world's largest restaurant chain, serving more than 69 million customers EVERY DAY!

What started in 1998 with just two people, Google now employs 85,050 people worldwide. Its main headquarters is located in Mountain View, California.

Disney was founded on October 16, 1923, by Walt and Roy Disney. Did you know that there are 199,000 people employed by Disney?

H&M is a Swedish company founded by Erling Persson in 1947. With 4,552 stores worldwide, the company is now worth $25 billion!

Did you know that Mercedes-Benz's slogan is "The best or nothing"? Founded in 1926, the company's headquarters are located in Stuttgart, Germany.

Home Depot... you can do it, we can help! With more than 2,000 locations throughout North America, Home Depot is the largest home improvement retailer in the United States.

Did you know that Frito-Lay is a subsidiary of PepsiCo? Founded in 1961, this Plano, Texas, company manufactures and sells corn chips, potato chips and other snack foods.

Audi is a German automobile manufacturer founded in 1910. It has 11 production facilities in nine countries around the world. Did you know that Audi employs more than 84,000 people?

Visa was founded by Dee Hock in 1958. The blue and gold in Visa's logo were chosen to represent the blue sky and gold-colored hills of California where the Bank of America was founded.

Did you know that BMW stands for Bavarian Motor Works? Headquartered in Munich, Germany, BMW produces motor vehicles across the world - in Germany, Brazil, China, India, South Africa, the United Kingdom, and the United States.

Did you know that Coca-Cola was first introduced in 1886? That was nearly 133 years ago! Its name refers to two of its original ingredients: coca leaves, and kola nuts.

Did you know that Gucci was founded by a man named Guccio Guggi? It seems only appropriate that he would have named his company Gucci when he founded it in 1921!

Budweiser was first introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri. Today it is one of the largest selling beers in the United States.

Did you know that Ford is the second-largest U.S.-based automaker and fifth-largest in the world? Founded by Henry Ford in 1903, the company is now worth $156 billion.

Since 1907, United Parcel Service has been a multinational package delivery service. Known especially for its brown and gold logo, we hope you were able to recognize it in black and white! is an electronic commerce company based in Seattle, Washington. Started by Jeff Bezos in 1994, Amazon is the largest internet retailer by revenue.

Did you know that IKEA has 411 locations worldwide? Founded in Sweden 75 years ago, it is now the world's largest furniture retailer.

Gillette was founded in 1901 by King C. Gillette. Today it is headquartered in Boston, Massachusetts, and its tagline is, "The Best a Man Can Get," even though it also produces razors for women.

Wells Fargo is a financial services company headquartered in San Francisco, California. It is the third largest bank in the U.S. by total assets?

Owned and marketed by Proctor & Gamble, Pampers was founded in 1961. They are known for just two products: diapers and wipes!

Ebay was founded just 22 years ago by Pierre Omidyar. It is a multibillion-dollar e-commerce business that is considered one of the biggest successes from the dot-com era.

What started as one coffee shop in Seattle, Washington, is now 28,218 locations worldwide. Starbucks' logo is quickly recognized by coffee lovers everywhere!

Founded by Louis-François Cartier, this luxury goods designer is headquartered in Paris, France. It is currently worth $6 billion!

Raise your hand if you love blue box Kraft macaroni and cheese! Did you know that Kraft is much more than that blue box? The Kraft brand includes other consumer favorites such as A.1. Steak Sauce, Philadelphia Cream Cheese, Jell-O, and Capri Sun!

Did you know that Louis Chevrolet and William C. Durant founded Chevy nearly 106 years ago? Today, along with its signature logo, its tagline tells us to "Live Better."

Samsung is a Korean company currently worth $305 billion. Samsung has 489,000 employees worldwide.

Colgate was first introduced in 1873. That's 145 years of Colgate toothbrushes, toothpaste, mouthwashes and dental floss - though they used to sell soap, too!

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