Can You Recognize These Popular Logos in Black and White?

By: J.P. Naomi
Estimated Completion Time
2 min
Can You Recognize These Popular Logos in Black and White?
Image: Starbucks, Nike, Mercedes-Benz, Nestle, Chevrolet

About This Quiz

Attention shoppers! Are you ready to put your shopping skills to the test? Because we want to know - can you recognize these famous logos from a black and white photo? It's time to see just how well you know the world's most popular brands! 

From Wal-Mart to Amazon, and Chevrolet to Samsung, the success of a brand relies heavily on its logo. Imagine you're walking down the street in Shanghai where everything is foreign to you. Then, all of a sudden, up ahead in the distance, you see two golden arches stretching across a red sign! You know McDonald's is doing something right! Right? Well, we challenge you to correctly name all of the logos in this quiz! And it won't always be that easy. 

You see, the golden arches have remained the same for more than 70 years. But some brands, like Coca-Cola and Lay's, have altered their logos throughout the years. And how about the famous Starbucks mermaid? At first, she was just part of the logo, while today she practically IS the logo! So it's time to see if you can recognize her as well as other updated logos in black and white! 

Whether you prefer to shop online or at the mall, if you love shopping, you're sure to ace this quiz. Good luck!

Apple
Apple
Which logo is seen here?
Colgate
Apple
Pampers
Starbucks
Correct Answer
Wrong Answer

Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Headquartered in Cupertino, California, Apple is currently worth $229 billion.

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Verizon
Verizon
Which famous logo is this?
Verizon
Louis Vuitton
Mercedes-Benz
Budweiser
Correct Answer
Wrong Answer

Verizon was founded on October 7, 1983, by AT&T Corporation. With more than 155,000 employees, Verizon provides cable, digital and wireless services.

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Honda
Honda
How about this one?
Honda
Frito-Lay
Visa
Google
Correct Answer
Wrong Answer

Honda was founded by Soichiro Honda and Takeo Fujisawa in 1946. In 1986, it was the first Japanese automobile manufacturer to release a luxury brand, Acura.

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American Express
American Express
Do you recognize this logo?
Budweiser
American Express
Home Depot
Frito-Lay
Correct Answer
Wrong Answer

In 2017, Forbes named American Express the 23rd most valuable brand in the world. What's more is that for their 55,000 employees, Amex was ranked by Fortune as the 23rd best company to work for!

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McDonald's
McDonald's
A few more to go. Which one is this?
McDonald's
Pepsi
Gillette
Nestle
Correct Answer
Wrong Answer

Even in black and white, the average person can easily recognize those arches! Founded in 1940, McDonald's is now the world's largest restaurant chain, serving more than 69 million customers EVERY DAY!

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Mastercard
MasterCard
Which logo is seen here?
Apple
Audi
MasterCard
Amazon
Correct Answer
Wrong Answer

Did you know that MasterCard was known as "Interbank" and "Master Charge" from 1966 - 1979? No matter the name changes throughout the years, the two interlocking circles logo has remained intact.

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Louis Vuitton
Louis Vuitton
Recognize this logo?
Nestle
Samsung
Chevrolet
Louis Vuitton
Correct Answer
Wrong Answer

Louis Vuitton is a French fashion house and luxury retail company. It was founded in 1854 by Louis Vuitton. Today his company is worth $9.9 billion!

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Nestle
Nestle
How about this one?
Verizon
Nike
Budweiser
Nestle
Correct Answer
Wrong Answer

Nestle is a Swiss food and drink company based in Vaud, Switzerland. Nestle has 447 factories, operates in 194 countries, and employs 339,000 people.

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Google
Google
Which black and white logo is this?
Google
Disney
BMW
Coca-Cola
Correct Answer
Wrong Answer

What started in 1998 with just two people, Google now employs 85,050 people worldwide. Its main headquarters is located in Mountain View, California.

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Nike
Nike
Can you name this one?
Nike
Frito-Lay
McDonald's
Gillette
Correct Answer
Wrong Answer

Who can mistake Nike's swoosh? Did you know that the famous swoosh was designed by Carolyn Davidson and was first used by Nike on June 18, 1971? It was patented by Nike on January 22, 1974.

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Microsoft
Microsoft
Which logo do you see here?
Gillette
IKEA
Microsoft
Ebay
Correct Answer
Wrong Answer

Headquartered in Redmond, Washington, Microsoft develops, manufactures, licenses, supports and sells computer software and electronics. Today, Microsoft is worth $110 billion!

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Disney
Disney
How about this one?
UPS
Disney
BMW
Cartier
Correct Answer
Wrong Answer

Disney was founded on October 16, 1923, by Walt and Roy Disney. Did you know that there are 199,000 people employed by Disney?

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Walmart
Wal-Mart
Do you know this logo?
Ebay
MasterCard
Louis Vuitton
Walmart
Correct Answer
Wrong Answer

Shoppers of Walmart can not only recognize the store's logo with ease, but they are also familiar with the famed greeting, "Welcome to Wal-Mart," as they enter the store. As of 2018, Walmart has 11,718 stores in 28 countries!

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Facebok
Facebook
Can you name this famous logo?
Starbucks
IKEA
Facebook
UPS
Correct Answer
Wrong Answer

Launched on February 4, 2004, Facebook was created by Harvard student Mark Zuckerberg and his roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The company now has 30,275 employees and revenues of $40 billion.

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Netflix
Netflix
What about this logo?
Chevrolet
Gucci
Netflix
Frito-Lay
Correct Answer
Wrong Answer

Netflix was founded by Reed Hastings and Marc Randolph in 1997. What first began as a 'rental by mail' service, has expanded into streaming media services in more than 190 countries!

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Pepsi
Pepsi
Can you see this logo in black and white?
Amazon
American Express
Pepsi
Disney
Correct Answer
Wrong Answer

Pepsi was introduced in 1893 as Brad's Drink. By 1898, it was renamed Pepsi-Cola and finally, in 1961, it became simply Pepsi.

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Coca Cola
Coca-Cola
What about this famous logo?
Coca-Cola
Netflix
Facebook
Louis Vuitton
Correct Answer
Wrong Answer

Did you know that Coca-Cola was first introduced in 1886? That was nearly 133 years ago! Its name refers to two of its original ingredients: coca leaves, and kola nuts.

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Home Depot
Home Depot
Can you name this logo?
Home Depot
Wells Fargo
Starbucks
Cartier
Correct Answer
Wrong Answer

Home Depot... you can do it, we can help! With more than 2,000 locations throughout North America, Home Depot is the largest home improvement retailer in the United States.

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Audi
Audi
What is this famous logo?
Gucci
Audi
Microsoft
Verizon
Correct Answer
Wrong Answer

Audi is a German automobile manufacturer founded in 1910. It has 11 production facilities in nine countries around the world. Did you know that Audi employs more than 84,000 people?

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BMW
BMW
Do you recognize this one?
BMW
American Express
Gillette
Pepsi
Correct Answer
Wrong Answer

Did you know that BMW stands for Bavarian Motor Works? Headquartered in Munich, Germany, BMW produces motor vehicles across the world - in Germany, Brazil, China, India, South Africa, the United Kingdom, and the United States.

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Budweiser
Budweiser
You're doing great. Now, which logo is this?
Google
Pampers
Budweiser
Chevrolet
Correct Answer
Wrong Answer

Budweiser was first introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri. Today it is one of the largest selling beers in the United States.

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Frito Lay
Frito-Lay
How about this one?
Cartier
Kraft
Frito-Lay
Gucci
Correct Answer
Wrong Answer

Did you know that Frito-Lay is a subsidiary of PepsiCo? Founded in 1961, this Plano, Texas, company manufactures and sells corn chips, potato chips and other snack foods.

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H&M
H&M
Do you recognize the logo here?
Coca-Cola
Honda
H&M
McDonald's
Correct Answer
Wrong Answer

H&M is a Swedish company founded by Erling Persson in 1947. With 4,552 stores worldwide, the company is now worth $25 billion!

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Amazon
Amazon
Which logo is this?
Amazon
Cartier
Ford
Nestle
Correct Answer
Wrong Answer

Amazon.com is an electronic commerce company based in Seattle, Washington. Started by Jeff Bezos in 1994, Amazon is the largest internet retailer by revenue.

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Ikea
IKEA
How about this logo?
IKEA
Ford
Colgate
Samsung
Correct Answer
Wrong Answer

Did you know that IKEA has 411 locations worldwide? Founded in Sweden 75 years ago, it is now the world's largest furniture retailer.

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Ford
Ford
Which famous logo is seen here in black and white?
Ford
Budweiser
Home Depot
Frito-Lay
Correct Answer
Wrong Answer

Did you know that Ford is the second-largest U.S.-based automaker and fifth-largest in the world? Founded by Henry Ford in 1903, the company is now worth $156 billion.

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UPS
UPS
Do you know which logo this is?
Frito-Lay
Visa
UPS
Budweiser
Correct Answer
Wrong Answer

Since 1907, United Parcel Service has been a multinational package delivery service. Known especially for its brown and gold logo, we hope you were able to recognize it in black and white!

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Visa
Visa
Which logo is seen here?
Verizon
Disney
American Express
Visa
Correct Answer
Wrong Answer

Visa was founded by Dee Hock in 1958. The blue and gold in Visa's logo were chosen to represent the blue sky and gold-colored hills of California where the Bank of America was founded.

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Pampers
Pampers
Which logo is seen here?
Colgate
Mercedes-Benz
Pampers
Nike
Correct Answer
Wrong Answer

Owned and marketed by Proctor & Gamble, Pampers was founded in 1961. They are known for just two products: diapers and wipes!

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Ebay
Ebay
Do you know this logo?
Nike
Apple
Facebook
Ebay
Correct Answer
Wrong Answer

Ebay was founded just 22 years ago by Pierre Omidyar. It is a multibillion-dollar e-commerce business that is considered one of the biggest successes from the dot-com era.

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Starbucks
Starbucks
Can you name this famous logo?
Starbucks
Facebook
Honda
Louis Vuitton
Correct Answer
Wrong Answer

What started as one coffee shop in Seattle, Washington, is now 28,218 locations worldwide. Starbucks' logo is quickly recognized by coffee lovers everywhere!

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Wells Fargo
Wells Fargo
Are you smart enough to name this logo?
Samsung
Wells Fargo
Kraft
Colgate
Correct Answer
Wrong Answer

Wells Fargo is a financial services company headquartered in San Francisco, California. It is the third largest bank in the U.S. by total assets?

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Cartier
Cartier
How about this fancy logo?
Louis Vuitton
Cartier
H&M
Frito-Lay
Correct Answer
Wrong Answer

Founded by Louis-François Cartier, this luxury goods designer is headquartered in Paris, France. It is currently worth $6 billion!

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Mercedes-Benz
Mercedes-Benz
Which logo is this?
McDonald's
Ebay
Wells Fargo
Mercedes-Benz
Correct Answer
Wrong Answer

Did you know that Mercedes-Benz's slogan is "The best or nothing"? Founded in 1926, the company's headquarters are located in Stuttgart, Germany.

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Chevrolet
Chevrolet
Do you recognize this popular logo?
Chevrolet
Nestle
Microsoft
Home Depot
Correct Answer
Wrong Answer

Did you know that Louis Chevrolet and William C. Durant founded Chevy nearly 106 years ago? Today, along with its signature logo, its tagline tells us to "Live Better."

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Gillette
Gillette
Can you name this black and white logo?
Chevrolet
Microsoft
Apple
Gillette
Correct Answer
Wrong Answer

Gillette was founded in 1901 by King C. Gillette. Today it is headquartered in Boston, Massachusetts, and its tagline is, "The Best a Man Can Get," even though it also produces razors for women.

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Colgate
Colgate
Last one now ... which logo is this?
Colgate
Walmart
Netflix
Wells Fargo
Correct Answer
Wrong Answer

Colgate was first introduced in 1873. That's 145 years of Colgate toothbrushes, toothpaste, mouthwashes and dental floss - though they used to sell soap, too!

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Kraft
Kraft
Which logo is seen here?
Frito-Lay
Google
Kraft
Pepsi
Correct Answer
Wrong Answer

Raise your hand if you love blue box Kraft macaroni and cheese! Did you know that Kraft is much more than that blue box? The Kraft brand includes other consumer favorites such as A.1. Steak Sauce, Philadelphia Cream Cheese, Jell-O, and Capri Sun!

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Gucci
Gucci
Can you name this logo?
Louis Vuitton
Mercedes-Benz
Gucci
Verizon
Correct Answer
Wrong Answer

Did you know that Gucci was founded by a man named Guccio Guggi? It seems only appropriate that he would have named his company Gucci when he founded it in 1921!

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Samsung
Samsung
How about this one?
Home Depot
Walmart
Samsung
Disney
Correct Answer
Wrong Answer

Samsung is a Korean company currently worth $305 billion. Samsung has 489,000 employees worldwide.

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You Got:
/40
Starbucks, Nike, Mercedes-Benz, Nestle, Chevrolet