The Cola Wars: Coca-Cola vs. Pepsi Quiz

Estimated Completion Time
3 min
The Cola Wars: Coca-Cola vs. Pepsi Quiz
Image: Soeren Stache/Corbis

About This Quiz

There aren't many of us who can recall a time when Coke and Pepsi weren't duking it out for domination of the worldwide cola market. How much do you know about the cola wars?
Which came first, Coke or Pepsi?
Coke
Pepsi
Correct Answer
Wrong Answer

John Stith Pemberton of Columbus, Ga., came up with Coca-Cola in 1886. North Carolinian Caleb Bradham developed "Brad's Drink," later known as Pepsi, in 1893.

What was the profession of both drink inventors?
chemist
pharmacist
cook
Correct Answer
Wrong Answer

Bradham and Pemberton were both pharmacists who sold their inventions in their own drugstores.

Charles Guth bought Pepsi in 1931, in part because he wanted to get even with Coke. Why?
He thought Coke tasted horrible.
The president of Coke's son broke his daughter's heart.
Coke wouldn't give him a discount on syrup.
Correct Answer
Wrong Answer

Guth also owned a candy company and didn't enjoy the fact that Coke wouldn't give him a deal on its syrup.

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Which company was the first to target African-Americans in its ads?
Coke
Pepsi
Correct Answer
Wrong Answer

Pepsi started going after the African-American market in the '40s.

This company has the sponsorship rights for most sports leagues in North America.
Coke
Pepsi
Correct Answer
Wrong Answer

Pepsi has sponsorship deals with the NFL, NBA, MLB and NHL, just for starters.

This company declined a few chances to buy out the other in the '20s and '30s.
Coke
Pepsi
Correct Answer
Wrong Answer

We all could've been spared decades of cola wars if Coke had only taken the chance to buy Pepsi back then.

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What was Pepsi's longest-running ad slogan?
"Drink a Pepsi for life"
"Pepsi-Cola hits the spot"
"Twice as much for a nickel"
Correct Answer
Wrong Answer

It doesn't seem all that catchy today, but Pepsi hit it big in the late '30s by offering a 12-ounce bottle for a nickel, the same price as Coke's 6.5-ounce bottle. Those ads ran until 1950.

This animal has long been featured in Coke's holiday ads.
penguin
reindeer
polar bear
Correct Answer
Wrong Answer

Polar bears have appeared in Coke's print ads since the '20s, and the first animated TV commercial aired in 1993.

This is Coke's lemon-lime soda.
Slice
Sprite
7-Up
Correct Answer
Wrong Answer

Sprite is Coke, Slice is Pepsi and 7-Up is owned by Dr. Pepper (in the U.S.) and Pepsi (everywhere else).

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This movie star was married to the president of Pepsi and sat on its board of directors.
Katharine Hepburn
Bette Davis
Joan Crawford
Correct Answer
Wrong Answer

Joan Crawford was married to Pepsi President Alfred N. Steele.

When did Pepsi initiate the Pepsi Challenge?
1975
1981
1986
Correct Answer
Wrong Answer

Pepsi started setting up simple taste tests against Coke in 1975.

Who won the Pepsi Challenge?
Coke
Pepsi
Correct Answer
Wrong Answer

There are no hard numbers on this, but the consensus is that Pepsi won. Coke apparently confirmed with their own controlled taste tests.

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The introduction of this product in 1985 is known as one of Coke's biggest missteps.
Coke Light
Coca-Cola Clear
New Coke
Correct Answer
Wrong Answer

Perhaps as a result of the Pepsi Challenge, perhaps not, the company discontinued the original Coke, reformulated it as "New Coke" -- and consumers promptly revolted.

How long after the introduction of New Coke did the company bring back the original formula?
three months
a year
two years
Correct Answer
Wrong Answer

It took only three months for Coke to realize the error of its ways and reintroduce the original formula.

What was the newly reintroduced original formula called?
Plain Old Coke
Coca-Cola Classic
New New
Correct Answer
Wrong Answer

Stay with us here. The product that had been known simply as "Coke" for decades was brought back as "Coca-Cola Classic".

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Peter Jennings interrupted a broadcast of this show to announce to the nation that original Coke was back.
"General Hospital"
"Days of Our Lives"
"Wheel of Fortune"
Correct Answer
Wrong Answer

The news about Coke was considered so urgent that an ABC news alert interrupted "General Hospital."

Wait, there's more renaming. New Coke's name was changed to this in 1990, after it had pretty much faded from the public consciousness.
Future Coke
Old New Coke
Coke II
Correct Answer
Wrong Answer

Word is that Coke II is still out there, hanging on to a 0.1% market share.

When did Coke finally remove the word "classic" from its packaging?
1998
2009
2013
Correct Answer
Wrong Answer

The "classic" font size had been shrinking for years, and Coke finally deleted it in 2009.

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Which of the following was NOT a Coke jingle?
"Have a Coke and a smile."
"You got the right one, baby."
"It's the real thing."
Correct Answer
Wrong Answer

Ray Charles crooned "You got the right one, baby" for Pepsi.

These two singers have been Coke spokespeople.
Jennifer Lopez and Taylor Swift
Mariah Carey and Whitney Houston
Christina Aguilera and Kelly Clarkson
Correct Answer
Wrong Answer

J-Lo did a Coke commercial in 1998, while Taylor Swift endorses Diet Coke.

These two singers have endorsed Pepsi.
Mariah Carey and Whitney Houston
Rihanna and Madonna
Beyoncé and Britney Spears
Correct Answer
Wrong Answer

Spears became a Pepsi spokesperson in 2001, and Beyoncé has done a number of Pepsi campaigns.

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Billy Joel referenced the cola wars in this song.
"Piano Man"
"We Didn't Start the Fire"
"Uptown Girl"
Correct Answer
Wrong Answer

Joel screams, "Rock and roller cola wars, I can't take it anymore!" toward the end of "We Didn't Start the Fire."

Which brand of bottled water is owned by Coke?
Dasani
Aquafina
Evian
Correct Answer
Wrong Answer

Coke owns Dasani, Pepsi has Aquafina and Evian belongs to Danone, a French corporation.

This NASCAR driver was first affiliated with Coke but is now a spokesperson for Pepsi.
Jeff Gordon
Dale Earnhardt, Jr.
Kurt Busch
Correct Answer
Wrong Answer

Jeff Gordon joined the Pepsi fold in 1997.

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Which Pepsi drink has half the calories of regular Pepsi?
Pepsi Zero
Diet Pepsi
Pepsi Next
Correct Answer
Wrong Answer

The "mid-calorie" Pepsi Next was introduced in 2012.

Pepsi beats Coke by a 2-to-1 margin in this city.
Buffalo
Milwaukee
Charlotte
Correct Answer
Wrong Answer

The Buffalo area has always been a Pepsi stronghold.

This drink was featured in the 1990 movie "Home Alone."
Coke
Pepsi
Correct Answer
Wrong Answer

In "Home Alone," Kevin's cousin Fuller wets the bed because he drinks too much Pepsi.

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Which company has the naming rights for the main sports arena in Denver?
Coke
Pepsi
Correct Answer
Wrong Answer

The Pepsi Center is home to the Colorado Avalanche and the Denver Nuggets.

Schweppes ginger ale is owned by ____________.
Coke
Pepsi
Correct Answer
Wrong Answer

Schweppes is Pepsi's ginger ale, and Seagram's belongs to Coke.

According to "Beverage Digest," this soda is more popular.
Coke
Pepsi
Correct Answer
Wrong Answer

In 2008, "Beverage Digest" reported that Coke held a 42.7% market share to Pepsi's 30.8%

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Soeren Stache/Corbis