A Kodak Moment: The George Eastman Quiz

By: Nathan Chandler

A Kodak Moment: The George Eastman Quiz
Image: Wiki Commons

About This Quiz

Every once in a while, inventors have insights that change the course of major technologies. That's the case with George Eastman, who looked at cameras of his day and realized that there had to be a better way to make pictures. How much do you know about Eastman and his adventures in photography?
George Eastman is best known for his accomplishments with which subject?
evolution
photography
Eastman was a forward-thinking businessman who created Eastman Kodak, the company that made photography accessible to the general public.
engineering

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Eastman created the very first cameras.
true
false
Eastman wasn't even born until 1854, and by then, cameras had already been in use for decades. But they were extremely unwieldy and only professionals could use them.

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Eastman was born in 1854. What sort of childhood did he have?
tragic
When he was just a boy, his father died. When he was 15, his sister also died. His mother made many sacrifices to keep Eastman happy and healthy.
relatively easy
idyllic

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What sort of education did Eastman receive?
bachelor's degree
some college
dropped out of high school
He dropped out of high school and was largely self-taught. He spent much of his young life working in an effort to support his family.

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What was the name of the first camera that Eastman designed?
Kodak Bear
Kodak Brownie
Kodak Black
The first camera he designed received an epic name. It was called the Kodak Black, which is not to be confused with the criminally-minded rapper.

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Eastman's very first job was in what industry?
insurance
He worked as a messenger boy for an insurance firm. He stuck around, learning how to write policies, before moving on to the business of banking.
law
medicine

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Eastman bought his first photography equipment for which purpose?
scientific documentation
nudes of his boyfriends
vacation pictures
One of his acquaintances suggested that he buy a camera to capture vacation pictures. Eastman bought the gear but never took the trip, and he was surprised by the unwieldy nature of the camera.

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Eastman saw plenty of room for improvement in the photo gear he purchased. What did he do next?
tinkered at home
He knew that there had to be a better way to take pictures. He spent years tinkering at home in an effort to improve the characteristics of film and cameras.
took his ideas to a major company
began writing about photography

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How big was the camera that Eastman bought for his vacation?
as big as a basketball
as big as a microwave
His first camera was as big as a microwave, and that's not counting the tripod and other accessories. It's no wonder he saw room for improvement in the technology.
as big as a mini refrigerator

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Eastman set about making improvements to which part of the photography process?
1-hour film processing
film
George refined the process for manufacturing dry plates, which were used to record images. Eventually, he could manufacture the plates faster than any other company.
the camera shutter

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Eastman Kodak was the first name of Eastman's business.
true
false
His first business was named Eastman Dry Plate Company, for the company's primary product. After a few different incarnations, in 1892 it was named Eastman Kodak Company of New York.

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What problem plagued the young company?
no one understood the technology
the dry plates went bad
After the dry plates went to retailers, they sometimes went bad, meaning the company had to recall and replace the product. The recalls nearly caused the company to go under.
equipment malfunctioned

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As his business grew, Eastman had four principles for his company. What was NOT one of the principles?
employee ownership
There was no focus on employee ownership. His principles revolved around massive advertising, worldwide distribution, mass production and a focus on the consumer.
extensive advertising
a focus on the customer

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Eastman set out to make cameras as convenient as WHAT?
pencils
He ultimately realized that the point of his company wasn't just film manufacturing, it was meant to simplify cameras so that they were as convenient as pencils.
wheels
fire

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What advancement did the company introduce in the late 1880s?
roll film
Dry plates were unwieldy and hard to use. Kodak introduced lightweight film on rolls in the 1880s, and this innovation changed everything about photography, from the cameras to film developing.
cardboard camera
wet plates

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In 1888, the company unveiled a camera preloaded with enough film for 100 exposures. What did customers do with the film after taking all 100 exposures?
developed the film at home
mailed the film to Kodak
sent the whole camera back to Kodak
Once all of the film had been exposed, the consumer mailed the entire camera back to Kodak and then waited for the final pictures to arrive. The company also reloaded the camera with fresh film.

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In the late 1970s, Kodak captured what percentage of film sales?
about 90 percent
For decades, Kodak had a virtual monopoly on film sales. In the 1970s, the company made up about 90 percent of film sales.
about 60 percent
about 50 percent

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The word "Kodak" came from what?
an obscure scientific term
Eastman made it up
Many stories have come about to explain the name "Kodak." But in reality, Eastman just invented the term to go with his products. He thought the two "Ks" helped to make the name stronger and more memorable.
an old family name

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Finish this George Eastman quote: "You push the button, we WHAT"?
"We do the rest"
The whole Kodak concept was predicated on simplicity. "You push the button, we do the rest."
"We make the memories"
"We make the magic"

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In 1900, Eastman unveiled a cheap, simple camera intended for quick snapshots. What was it called?
Brownie
The Brownie was a simple and inexpensive camera introduced in 1900. Kodak targeted children with the camera, hoping to make lifelong consumers out of them.
Bernie
Holga

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Eastman was an inventive businessman. As the company grew, how did he treat his employees?
micro-managed everyone
was very generous
Eastman treated his employees as if they all had great value to the company. He would sometimes simply give them cash bonuses for no particular reason.
was a maniac

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Eastman earned piles of money with his camera business. He hoarded that money.
true
false
Eastman was known as much for his philanthropy as he was his inventiveness. He gave many millions of dollars to charitable organizations.

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How much money did Eastman donate to charity during his life?
$1 billion
$500 million
$100 million
He donated around $100 million to charity in the hopes of improving the lives of people around him. He also left many millions after his death to ensure that the charitable work would go on without him.

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Eastman was the first American industrialist to employ what sort of full-time employee?
human resources specialist
a research scientist
Film development required a lot of detailed science. Kodak employed full-time scientists to improve film and camera technologies.
an insurance specialist

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Eastman was a secret racist.
true
false
Eastman felt that Americans should help people of all ethnicities. He donated millions of dollars to black-centered organizations such as the Tuskegee Institute.

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In 1919, Eastman decided to give what to his employees?
free cameras
stock
He took one-third of his company's stock (worth roughly $10 million) and gave it to his employees. He felt that sharing the wealth benefited everyone.
pink slips

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Eastman gave many millions of dollars to which cause?
preschools
family planning clinics
dental clinics
George saw tremendous value in proper dental care. He gave millions of dollars to dental clinics around the world to improve the lives of people, particularly children.

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How did Eastman feel about public life?
was very private
Eastman was a very private man who didn't like life in the spotlight. Ironically, there are very few pictures of the man who popularized photography.
never left his bedroom
loved the spotlight

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George Eastman changed the way human beings viewed visual information. How did the famous man die?
suicide
Eastman was plagued in his later years by a painful problem affecting his spine. He finally decided to kill himself. He shot himself at age 77.
cancer
heart problems

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Eastman left a suicide note. What did it say?
"Everything is darkness and light, and now is the time of darkness."
"To my friends: My work is done, why wait?"
Eastman felt that he'd already accomplished everything he set out to do. He wrote, "To my friends: My work is done, why wait?"
"Dearest family: Don't forget to put chlorine in the pool."

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