Hot Topic is an American retail chain known for selling counterculture related apparel, accessories and other types of merchandise. If you didn't know, counterculture is "a subculture whose values and norms of behavior differ substantially from those of mainstream society."
Apart from being known for their licensed band T-shirts and geek culture and video game merchandise, the store sells a wide variety of items including Funko Pop! dolls, jewelry, backpacks, bedding sets, as well as the controversial gel bracelets. Some of their most popular products come from movies and television shows including "Supernatural," "Harry Potter," "Star Wars," "Stranger Things," the Marvel Universe and many of the Disney movies.
Many different types of people shop at Hot Topic, but they are particularly known as the store where emo and scene kids go to. The store's primary target audience includes kids and young adults who are particularly interested in rock music and video games.
Have you ever wondered how much of a scene kid you are? Well, if you would like to find out, then take a hypothetical shopping trip at Hot Topic, choosing as many items that you want, and at the end, you will find out how much of a choppy hair, black eyeliner wearing kid you are.