1. Bite Beauty
   Colourpop
2. Milk Makeup
   Etude House

Milk Makeup is a modern brand known for their easy to apply, finger-friendly stick products. They offer everything from bronzer to highlighter to cleanser to serum in stick form.

1. MAC
   L'Oreal
2. Lancome
   Bite Beauty

MAC was the first international prestige brand to bridge the gap between professionals, collectors, the casual makeup wearer, and consumers. If you are a long time makeup fan, there is a chance that MAC was some of the first non-drugstore makeup you ever bought.

1. Makeup Geek
   L'Oreal
2. Kat Von D
   Cargo

Makeup Geek is a makeup brand founded by Marlena Stell. She is one of the original beauty YouTubers.

1. Colourpop
   Tatcha
2. Charlotte Tilbury
   Tom Ford

Tatcha is an expensive prestige brand known for its Geisha-inspired approach to makeup and skincare. Their Silk Canvas Protective Primer is a cult favorite.

1. Coty
   Glossier
2. Colourpop
   Nars

Coty Airspun Powder is a longtime cult favorite. It costs less than $10 and was a popular choice of movie stars in the 1930s.

1. Flower Beauty
   L'Oreal
2. Hourglass
   Stila

Flower Beauty is the makeup line of Drew Barrymore. It is very affordable and available at Walmart.

1. Kylie Jenner
   Kim Kardashian
2. Jeffree Star
   All of the above

Many celebrities begin their own makeup brands. Sometimes they create innovative and high quality products, and other times it does not go so well.

1. The Naked Palette
   The Shade and Light Palette
2. The Chocolate Bar Palette
   The Moroccan Spice Palette

Urban Decay Naked Palette made matte neutral eyeshadows a cool elevated staple. It became an instant hit in 2010 and after inspiring a whole line of palettes and countless other brands, it was discontinued by Urban Decay in 2018.

1. Hong Kong
   Miami
2. France
   Russia

Guerlain is an old world Parisian brand that offers luxury products at high prices. They were founded in 1882.

1. Hourglass
   Kylie Cosmetics
2. Flower Beauty
   Sugarpill Cosmetics

Kylie Cosmetics is the brand started by Kylie Jenner. It has had its share of controversies, including the unproven accusation that she was putting her name on repackaged makeup from a cheaper brand and doubling or tripling the price.

1. Estee Lauder
   Milk Makeup
2. Kylie Cosmetics
   Urban Decay

Estee Lauder has been in business since 1946. Their products are often refined and known for their anti-aging ingredients.

1. Huda Beauty
   Urban Decay
2. Wet n Wild
   Iman Cosmetics

Huda is a Dubai-based brand founded by American blogger, social media personality, makeup artist, and entrepreneur Huda Kattan. Her Desert Dusk eyeshadow palette is inspired by sunsets in the desert.

1. Kat Von D
   Tarte
2. Anastasia Beverly Hills
   Fenty Beauty

Anastasia Beverly Hills is a brand known for their cult eyebrow products. They are also known for their famous "Modern Renaissance" eyeshadow palette.

1. Tarte
   Fenty Beauty
2. La Mer
   L'Oreal

Fenty Beauty is Rihanna's makeup brand. It broke ground in the beauty industry by launching with a foundation line with 40 shades ranging from very fair to very deep.

1. Physician's Formula
   Peter Thomas Roth
2. Kat Von D
   ColourPop

Physician's Formula is one of the more expensive brands available at the drug store. Their bronzers and highlighters are cult favorites.

1. Revlon
   Glossier
2. Too Faced
   Pat McGrath

Glossier is a cult beauty brand known for their barely there products, most of which you can apply with your fingers. Their most famous product is the brow mascara called Boy Brow.

1. Elf
   L'Oreal
2. Bite Beauty
   Saturday Skin

Elf is a highly affordable brand available at many drug stores. Their products are also all vegan.

1. Jeffree Star Cosmetics
   Lancome
2. Benefit
   Essence

Jeffree Star has been a long-time polarizing internet figure. His make-up line is known for its bold and unique colors. However, some consumers, influencers, and others in the industry have chosen to distance themselves from his brand due to his many scandals.

1. Fenty Beauty
   ColourPop
2. CoverGirl
   Estee Lauder

ColourPop is an indie e-commerce makeup brand based in California. They are known for the high quality and affordable pricing of many of their products.

1. Glossier
   Clinique
2. First Aid Beauty
   Anastasia Beverly Hills

Anastasia Beverly Hills has a cult following around their eyeshadow palettes. However, their Subculture Palette came under fire for being patchy, super powdery, and very difficult to use.

1. Morphe
   Shiseido
2. Tatcha
   Maybelline

Morphe is a bit of a controversial brand. Some people love their products, and other people hate them. They are also known for almost constantly collaborating and working with influencers and giving them discount codes.

1. True
2. False

Of nearly 200 beauty brands, all are owned by seven companies. For example, Estee Lauder, Clinque, Smashbox, La Mer, and Glamglow are all owned by Estee Lauder Companies.

1. Kat Von D
   Charlotte Tilbury
2. Pat McGrath
   Iman

Former reality star Kat Von D is the face of her Kendo-owned beauty brand. Her brand is known for its alternative approach to beauty using bold colors.

1. NARS
   Laura Mercier
2. Chanel
   Revlon

NARS cult blush in the shade "Orgasm" is a long time favorite. Many people also love their face products, which come in a wide range of shades.

1. Kylie Cosmetics
   Pat McGrath Labs
2. Dior
   L'Oreal

Pat McGrath is a British makeup artist and entrepreneur considered to be one of the most influential makeup artists in the world. Her brand of prestige makeup is valued at $1 billion.

1. Too Faced
   Chantecaille
2. Milk Makeup
   Glossier

Too Faced is a longtime favorite brand for many makeup junkies. Their Better Than Sex mascara is one of the most popular out there.

1. Belif
   Saturday Skin
2. Tony Moly
   All of the above

All of these brands are Korean skincare brands, or K-beauty brands. K-beauty is known for its advancements in skin care and multi-step standard routine.

1. La Mer
   Fenty Beauty
2. NYX
   Maybelline

La Mer is a luxury brand with an unusually high price tag on its products. For example, they offer a $120 cushion foundation.

1. Marc Jacobs
   Kat Von D
2. Fenty Beauty
   All of the above

Kendo is a beauty brand incubator with numerous highly regarded beauty brands under its belt. These include those listed above, as well as Bite Beauty and Ole Henriksen.

1. Bare Minerals
   Ciate
2. Pixi Beauty
   Melt

Pixi Beauty is a brand known for its toners. Their cult favorite Glow Tonic is a glycolic acid toner.

1. Zoeva
   Sleek Makeup
2. Fresh
   Natasha Denona

Natasha Denona is a luxury brand known for their high-quality eyeshadow palettes that often cost more than $100. They have, however, been criticized for releasing eyeshadow palettes where too many of the shades are similar.

1. Maybelline
   Lancome
2. Milk Makeup
   St Tropez

Maybelline is a drug store staple that has been used for generations. Their Great Lash mascara is a classic that's still loved today.

1. Lancome
   Laura Mercier
2. Flower Beauty
   Elf

Word-renowned makeup artist Laura Mercier has her own makeup brand. Her tinted moisturizers are award-winning cult favorites.

1. Sephora
   Ulta
2. Walgreens
   Target

Sephora is a beauty retailer with stores around the world. They offer their own house brand of beauty products, which is more affordable than most of the brands they offer.

1. MAC
   Maybelline
2. Zoeva
   Coty

Mac Cosmetics' Ruby Woo lipstick is a universally flattering red that's been a staple for decades. It's loved for its matte long-wearing formula.