Millennials Should Be Able to Match These Slogans to Their Brands. Can You?

By: Beth Hendricks
Estimated Completion Time
4 min
Millennials Should Be Able to Match These Slogans to Their Brands. Can You?
Image: FluxFactory/E+/Getty Images

About This Quiz

When you think of your favorite brands, what comes to mind? Its logo? Jingle? How about a slogan? Brands and organizations have been attaching slogans to their products for hundreds of years, capitalizing on the science of human memory to associate something clever at the time of purchase. "The best part of waking up ..." is what? You probably already know! It "...is Folgers in your cup." If you've ever driven a Ford – or thought about it – you probably remember a time when the auto giant was "Built Ford tough." Advertisers have figured out the game: Create a catchy saying, put it in front of consumers, and watch the magic happen!

Now, can you figure out this game? We've found some of the most famous slogans from brands millennials have been exposed to for the past two or so decades. From fast-food restaurants to energy drinks, from cosmetics companies to popular snack foods, these are the slogans that have gotten stuck in our heads from some of the world's biggest brands. Do you care enough to test the very best? (That's a riff on Hallmark's slogan, don't you know?) Impress us with your recollection and try not to get more than a few of these stuck in your head!

Nike Which of these companies would tell you to "Just Do It"?
Under Armour
Nike
Nike has been using its slogan, "Just Do It," since 1988 and it is almost as synonymous with the brand and the "swoosh" logo itself. The idea for the slogan was born out of an advertising meeting.
Adidas
Polo

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Skittles If you want to "Taste the rainbow," what candy should you eat?
Sour Patch Kids
Skittles
Skittles' "Taste the rainbow" slogan has accompanied many of its recent commercials, a nod to its colorful candies in all shades of the rainbow. Skittles has been using that slogan since the mid-1990s.
Starburst
Airheads

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Frosted Flakes This slogan features a talking tiger that utters the phrase, "They're g-r-r-reat!" To what brand is it connected?
Lucky Charms
Cheerios
Rick Krispies
Frosted Flakes
Kellogg's Frosted Flakes has been identified with Tony the Tiger for many years. Most of us grew up with the idea that the breakfast cereal could be remembered with the "They're g-r-r-reat!" slogan.

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Energizer bunny Which company's bunny is said to "keep going and going and going?"
Breyers
Chuck E. Cheese
Energizer
It's the Energizer Bunny that "keeps going and going and going," slogan that attached itself to the Energizer battery brand. It is meant to convey how long-lasting the company's battery products are.
Dairy Queen

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Opening Red Bull Energy Drink Which of these brands is missing from the famous slogan, "________ gives you wings"?
Monster
Pepsi
Red Bull
Energy drink Red Bull's famous slogan, "Red Bull gives you wings," is a reference to the burst of energy the drink is supposed to give to its drinkers. A lawsuit against the company was filed some years ago by individuals who claimed it didn't give you any more energy than coffee.
Gatorade

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Apple Which of these companies, known for its simple design, has used "Think Different" through the years?
BlackBerry
Apple
Apple isn't known to attach itself too closely to slogans, preferring a clean, simplistic approach, but the phrase "Think Different" has been used off and on throughout the company's history.
LG
Samsung

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Sending sweet texts "Can you hear me now?" Can you figure out which company used this popular slogan?
AT&T
Verizon
Verizon popularly used the "Can you hear me now?" slogan in its marketing and commercials for years, before the actor who uttered the phrase moved over to a competitor – Sprint.
Straight Talk
T-Mobile

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Spend $30 at the Dollar Store and We'll Guess Your Psychological Age 1 If you "Expect More. Pay Less.," where are you shopping?
Target
Target's "Expect More. Pay Less." slogan has been circulating for the brand for a number of years. Target says the brand speaks to its customers turning a short shopping list into a cart full of items. We know the feeling.
Meijer
Walmart
Macy's

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Create an Engagement Ring and We'll Tell You Which Astrological Sign You Should Be Dating Which of these brands uses the slogan, "Every kiss begins with K"?
Kellogg
Kay Jewelers
Kay Jewelers likes to use its slogan to play off of its name ("K" equals "Kay") as well as the idea that a gift of jewelry will likely earn you a kiss from the recipient. Hey, we can't say they're wrong.
Kmart
Krazy Glue

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State Farm Insurance "Like a good neighbor, _______ is there," represents which of these brands?
Panera
Auto Zone
State Farm
State Farm has turned its popular slogan into a catchy jingle as well (you're probably singing it right now, aren't you?). Barry Manilow is actually credited with authoring the jingle in the early 1970s.
Six Flags

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Only a True Makeup Maven Could Get a 100% on This Quiz2 "Easy, breezy, beautiful," has been associated with which of these brands?
Clinique
L'Oréal
CoverGirl
Cover Girl actually retired its "Easy, breezy, beautiful, CoverGirl" slogan in 2017, opting for "I am what I make up." If you ask us, we think the first one will stick with consumers a lot longer.
Bath & Body Works

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UPS Shipping something? Which of these companies used the slogan, "What can brown do for you?"
FedEx
UPS
UPS, or United Parcel Service, capitalized on the recognition of its big brown delivery trucks with the slogan, "What can brown do for you?" Though the slogan was retired a few years ago, it is still synonymous with the package delivery provider.
USPS
DHL

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Walmart Which of these companies tells you to, "Save Money. Live Better"?
Kroger
Wegman's
Meijer
Walmart
Walmart held onto its "Always Low Prices" slogan for almost two decades before replacing it with "Save Money. Live Better." The message speaks to the ability to pay less without compromising quality.

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Coca cola If you were to "Open Happiness," what product would you be holding?
Dr Pepper
Sprite
Pepsi
Coca-Cola
Coca-Cola has been known to change its slogan every few years, but the "Open Happiness" campaign was one that stuck with the brand for a while. It married the idea of joy and the effervescent soda.

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BMW X1 Get behind the wheel of "The Ultimate Driving Machine." What is it?
Tesla
Mercedes-Benz
BMW
BMW has long identified its brand as producing "The Ultimate Driving Machine," a slogan that has resonated well with both BMW drivers and non-BMW drivers alike. The company first began using the slogan in the 1970s.
Jaguar

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Can We Guess if You Prefer McDonald's or Burger King Which one of these fast-food restaurants has used the slogan, "I'm lovin' it"?
Subway
Burger King
McDonald's
The "I'm lovin' it!" campaign from McDonald's has been used as both a slogan and an accompanying jingle for television and radio commercials. An ad campaign launched around the slogan in 2003 was the first time McDonald's ever used the same message in its marketing worldwide.
Wendy's

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Disneyland If you were visiting "The Happiest Place on Earth," where would you be?
Six Flags
Busch Gardens
Hollywood
Disneyland
Walt Disney himself is said to have been credited with the slogan that has stuck with the California theme park. Magic Kingdom in Florida is referred to as "The Most Magical Place on Earth."

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Pringles "Once you pop, you can't stop" ... eating what brand of snacks that uses this as its slogan?
Pop Secret
Lay's
Ruffles
Pringles
Pringles' iconic pop-top can perfectly coincides with its "Once you pop, you can't stop" slogan. By some estimates, there are upward of 35 different flavors of the snack chip from which to choose,

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GameStop Which of these companies uses the slogan, "Power to the players"?
Xbox
NBA
GameStop
GameStop is a brick-and-mortar store with an online presence that caters to consumers looking for video games and electronics, sticking true to its motto to give "power to the players."
PlayStation

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Describe Your Ideal Netflix and Chill, and We'll Tell You Which Show To Binge Watch Next! This company is perfectly positioned to help you "See what's next." Who is it?
AMC
Netflix
We must say, Netflix's slogan is pretty clever in both alluding to its future developments and telling you what you can watch next on the streaming service. It has served the company well, both as its slogan and a directive to viewers.
Hulu
HBO

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Snapchat "Life's more fun when you live in the moment." This is the slogan for which of these social media giants?
Facebook
Twitter
Instagram
Snapchat
Snapchat certainly understands the idea of living in the moment, setting up its platform to send – and erase – messages and photos in a matter of minutes. Today, Snapchat boasts 186 million daily users.

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Adidas Alvin Kamara of the New Orleans Saints is sponsored by which of these companies that says, "Impossible is nothing"?
Nike
Adidas
Adidas' "Impossible is nothing" slogan stems from a quote delivered by legendary boxer Muhammad Ali. It was later replaced by "Adidas is all in," but many still associate the "impossible" quote, Ali and Adidas together.
Under Armour
Puma

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Wheaties Which of these cereals proclaims to be the "Breakfast of champions"?
Cheerios
Wheaties
Wheaties has been around for a long time, and has a long history of featuring superstar athletes on the front of the box, including Russell Wilson, Stephen Curry and the Boston Red Sox.
Frosted Flakes
Raisin Bran

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M&M's What candy are you eating if it "Melts in your mouth, not in your hand"?
Crunch
Skittles
Snickers
M&Ms
M&M has been synonymous with the idea of being the candy that "melts in your mouth, not in your hand" for a long time. Its hard candy shell contributes to the chocolate that, well, melts only in your mouth.

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Can You Match the John Deere Equipment to Its Function? This brand of heavy machinery uses a slogan that begins, "Nothing runs like a ______." What brand is it?
Caterpillar Inc.
Komatsu
John Deere
John Deere is known for its "Nothing runs like a Deere" slogan, a whimsical play on both its brand name and the swift nature of a deer in nature. John Deere's colors – green and yellow – also contribute to it being easily recognized.
Kubota

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Minimal Eyeliner Complete this slogan: "Maybe she's born with it. Maybe it's __________." What brand is it?
Bobbi Brown
MAC
Maybelline
"Maybe she's born with it. Maybe it's Maybelline," is an iconic marketing slogan used by the cosmetics company since the early 1990s. It has become so popular, it has been parodied in multiple ways, such as "Maybe she's born with it. Maybe it's caffeine."
Cover Girl

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Build a Taco Bell Order and We'll Guess Your Birth Month 2 Which of these companies uses its slogan to remind you to "Live mas"?
Subway
Chipotle
Taco Bell
Taco Bell has been known for several clever slogans throughout the years including "Live mas," Yo quiero Taco Bell," "Run for the border" and "Think outside the bun." They've also recently revamped their branding, moving to a variety of purples and black only.
KFC

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Donuts coffee "America runs on ..." which of these brands, according to the company's slogan?
Eveready
Dunkin'
Dunkin' uses the slogan, "America runs of Dunkin,'" to demonstrate the relationship between people, coffee and donuts (a no brainer, really). It has also recently transitioned from the brand name, Dunkin' Donuts, to just Dunkin' – likely to better position itself to compete with other coffeehouses.
Duracell
Starbucks

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Bounty store This household product claims to be "The Quicker Picker Upper." What is it?
Mr. Clean
Bounty
Bounty has long touted its paper towels' absorbency by referring to them as "The Quicker Picker Upper." According to the slogan, consumers can more quickly clean up the messes they make.
Tide
Snuggle

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Woman Using Credit Card Celebrities like Samuel L. Jackson have uttered this company's famous slogan: "What's in your wallet?" What company does it reference?
Visa
Capital One
Capital One is the "one" behind "What's in your wallet?" It's a slogan that has been uttered by celebrities including Samuel L. Jackson and Jennifer Garner. Capital One is a credit card company.
Discover
American Express

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KFC Where would you find food – and a slogan – that's "Finger-lickin' good"?
In-N-Out Burger
Chipotle
Burger King
KFC
KFC, or Kentucky Fried Chicken, is the brand behind "Finger-lickin' good." Famous for its commercials with Colonel Sanders, the fast-food restaurant has been using the slogan since the mid-1950s.

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Mountain Dew soda This popular soft drink encourages its consumers to "Do the ____." What's the company that shares part of its name with the slogan?
Crush
Mountain Dew
Mountain Dew, stylized as Mtn Dew on its products, has been encouraging people to "Do the Dew" for some time now. It's a departure from longer slogans the brand used previously, such as "Reach for the sun, reach for Mountain Dew."
Dr Pepper
Sprite

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shaving cream "Shave time. Shave money" is the slogan for which of these companies?
Harry's
Dollar Shave Club
Dollar Shave Club, a mail-order service for shaving supplies, promotes the idea of saving money in your shaving experiences by shopping with them instead of their store-based competitors.
Gillette
Bic

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7-Eleven What brand comes at the end of this slogan, "Oh, thank heaven for __________"?
Wonder Bread
Hershey's
7-Eleven
Convenience store 7-Eleven went with a slogan that rhymed with its name, proving to be a good move for memorability. 7-Eleven has been relying on that slogan successfully for the past few decades.
411

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accident road "You're in good hands" with which of these brands?
Geico
Allstate
Allstate's slogan, "You're in good hands," has been connected to the insurance provider since the 1950s and is still popular today. Some variations of it have popped up, including rephrasing it as a question – "Are you in good hands?"
State Farm
Progressive

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Chick-Fil-A One of these fast-food restaurants uses cows to admonish you to, "Eat Mor Chikin." What brand is it?
Wingstop
Chick-fil-A
Chick-fil-A riffs on hamburger joints by using cows in their marketing to encourage people to "Eat Mor Chikin." The phrase is intentionally misspelled because, apparently, cows missed English class.
Kentucky Fried Chicken
Chicken Shack

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X-box playing video game Microsoft recently brought back the slogan, "Jump in," for which of its products?
Surface
Office
Xbox
Microsoft used the slogan, "Jump in," for its Xbox 360 console and has recently reintroduced it for the marketing surrounding that gaming system. The "Jump in" concept represents an invitation to gamers to join the fun.
Skype

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Lipstick Shopping Which store uses the phrase, "All things beauty – all in one place"?
Lush
Sephora
Ulta
Beauty lovers are in heaven in Ulta stores, which are stuffed with hair, beauty and cosmetics products of all varieties. It perfectly fits Ulta's slogan of having all things beauty all in one place.
The Body Shop

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Chevrolet no emblem Which of these automotive brands used the slogan and song, "Like a rock"?
Honda
Chevrolet
Specifically used to market Chevrolet trucks, the company used the slogan, "Like a rock," to project the strength and endurance of its vehicles. The slogan was particularly popular through the 1990s and early 2000s.
Ford
Dodge

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Conan O'Brien Which of these networks, home to Conan O'Brien, uses the slogan, "Very funny"?
TNT
TBS
TBS, short for Turner Broadcasting System, utilizes the "Very funny" slogan for its comedic programming. The cable network is home to Conan O'Brien's show and "The Last O.G." with Tracy Morgan, which are both "very funny."
Spike
Lifetime

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