Millennials Should Be Able to Match These Slogans to Their Brands. Can You?

Beth Hendricks

Image: FluxFactory/E+/Getty Images

About This Quiz

When you think of your favorite brands, what comes to mind? Its logo? Jingle? How about a slogan? Brands and organizations have been attaching slogans to their products for hundreds of years, capitalizing on the science of human memory to associate something clever at the time of purchase. "The best part of waking up ..." is what? You probably already know! It "...is Folgers in your cup." If you've ever driven a Ford – or thought about it – you probably remember a time when the auto giant was "Built Ford tough." Advertisers have figured out the game: Create a catchy saying, put it in front of consumers, and watch the magic happen!

Now, can you figure out this game? We've found some of the most famous slogans from brands millennials have been exposed to for the past two or so decades. From fast-food restaurants to energy drinks, from cosmetics companies to popular snack foods, these are the slogans that have gotten stuck in our heads from some of the world's biggest brands. Do you care enough to test the very best? (That's a riff on Hallmark's slogan, don't you know?) Impress us with your recollection and try not to get more than a few of these stuck in your head!

Which of these companies would tell you to "Just Do It"?

Nike has been using its slogan, "Just Do It," since 1988 and it is almost as synonymous with the brand and the "swoosh" logo itself. The idea for the slogan was born out of an advertising meeting.

If you want to "Taste the rainbow," what candy should you eat?

Skittles' "Taste the rainbow" slogan has accompanied many of its recent commercials, a nod to its colorful candies in all shades of the rainbow. Skittles has been using that slogan since the mid-1990s.

This slogan features a talking tiger that utters the phrase, "They're g-r-r-reat!" To what brand is it connected?

Kellogg's Frosted Flakes has been identified with Tony the Tiger for many years. Most of us grew up with the idea that the breakfast cereal could be remembered with the "They're g-r-r-reat!" slogan.

Which company's bunny is said to "keep going and going and going?"

It's the Energizer Bunny that "keeps going and going and going," slogan that attached itself to the Energizer battery brand. It is meant to convey how long-lasting the company's battery products are.

Which of these brands is missing from the famous slogan, "________ gives you wings"?

Energy drink Red Bull's famous slogan, "Red Bull gives you wings," is a reference to the burst of energy the drink is supposed to give to its drinkers. A lawsuit against the company was filed some years ago by individuals who claimed it didn't give you any more energy than coffee.

Which of these companies, known for its simple design, has used "Think Different" through the years?

Apple isn't known to attach itself too closely to slogans, preferring a clean, simplistic approach, but the phrase "Think Different" has been used off and on throughout the company's history.

"Can you hear me now?" Can you figure out which company used this popular slogan?

Verizon popularly used the "Can you hear me now?" slogan in its marketing and commercials for years, before the actor who uttered the phrase moved over to a competitor – Sprint.

If you "Expect More. Pay Less.," where are you shopping?

Target's "Expect More. Pay Less." slogan has been circulating for the brand for a number of years. Target says the brand speaks to its customers turning a short shopping list into a cart full of items. We know the feeling.

Which of these brands uses the slogan, "Every kiss begins with K"?

Kay Jewelers likes to use its slogan to play off of its name ("K" equals "Kay") as well as the idea that a gift of jewelry will likely earn you a kiss from the recipient. Hey, we can't say they're wrong.

"Like a good neighbor, _______ is there," represents which of these brands?

State Farm has turned its popular slogan into a catchy jingle as well (you're probably singing it right now, aren't you?). Barry Manilow is actually credited with authoring the jingle in the early 1970s.

"Easy, breezy, beautiful," has been associated with which of these brands?

Cover Girl actually retired its "Easy, breezy, beautiful, CoverGirl" slogan in 2017, opting for "I am what I make up." If you ask us, we think the first one will stick with consumers a lot longer.

Shipping something? Which of these companies used the slogan, "What can brown do for you?"

UPS, or United Parcel Service, capitalized on the recognition of its big brown delivery trucks with the slogan, "What can brown do for you?" Though the slogan was retired a few years ago, it is still synonymous with the package delivery provider.

Which of these companies tells you to, "Save Money. Live Better"?

Walmart held onto its "Always Low Prices" slogan for almost two decades before replacing it with "Save Money. Live Better." The message speaks to the ability to pay less without compromising quality.

If you were to "Open Happiness," what product would you be holding?

Coca-Cola has been known to change its slogan every few years, but the "Open Happiness" campaign was one that stuck with the brand for a while. It married the idea of joy and the effervescent soda.

Get behind the wheel of "The Ultimate Driving Machine." What is it?

BMW has long identified its brand as producing "The Ultimate Driving Machine," a slogan that has resonated well with both BMW drivers and non-BMW drivers alike. The company first began using the slogan in the 1970s.

Which one of these fast-food restaurants has used the slogan, "I'm lovin' it"?

The "I'm lovin' it!" campaign from McDonald's has been used as both a slogan and an accompanying jingle for television and radio commercials. An ad campaign launched around the slogan in 2003 was the first time McDonald's ever used the same message in its marketing worldwide.

If you were visiting "The Happiest Place on Earth," where would you be?

Walt Disney himself is said to have been credited with the slogan that has stuck with the California theme park. Magic Kingdom in Florida is referred to as "The Most Magical Place on Earth."

"Once you pop, you can't stop" ... eating what brand of snacks that uses this as its slogan?

Pringles' iconic pop-top can perfectly coincides with its "Once you pop, you can't stop" slogan. By some estimates, there are upward of 35 different flavors of the snack chip from which to choose,

Which of these companies uses the slogan, "Power to the players"?

GameStop is a brick-and-mortar store with an online presence that caters to consumers looking for video games and electronics, sticking true to its motto to give "power to the players."

This company is perfectly positioned to help you "See what's next." Who is it?

We must say, Netflix's slogan is pretty clever in both alluding to its future developments and telling you what you can watch next on the streaming service. It has served the company well, both as its slogan and a directive to viewers.

"Life's more fun when you live in the moment." This is the slogan for which of these social media giants?

Snapchat certainly understands the idea of living in the moment, setting up its platform to send – and erase – messages and photos in a matter of minutes. Today, Snapchat boasts 186 million daily users.

Alvin Kamara of the New Orleans Saints is sponsored by which of these companies that says, "Impossible is nothing"?

Adidas' "Impossible is nothing" slogan stems from a quote delivered by legendary boxer Muhammad Ali. It was later replaced by "Adidas is all in," but many still associate the "impossible" quote, Ali and Adidas together.

Which of these cereals proclaims to be the "Breakfast of champions"?

Wheaties has been around for a long time, and has a long history of featuring superstar athletes on the front of the box, including Russell Wilson, Stephen Curry and the Boston Red Sox.

What candy are you eating if it "Melts in your mouth, not in your hand"?

M&M has been synonymous with the idea of being the candy that "melts in your mouth, not in your hand" for a long time. Its hard candy shell contributes to the chocolate that, well, melts only in your mouth.

This brand of heavy machinery uses a slogan that begins, "Nothing runs like a ______." What brand is it?

John Deere is known for its "Nothing runs like a Deere" slogan, a whimsical play on both its brand name and the swift nature of a deer in nature. John Deere's colors – green and yellow – also contribute to it being easily recognized.

Complete this slogan: "Maybe she's born with it. Maybe it's __________." What brand is it?

"Maybe she's born with it. Maybe it's Maybelline," is an iconic marketing slogan used by the cosmetics company since the early 1990s. It has become so popular, it has been parodied in multiple ways, such as "Maybe she's born with it. Maybe it's caffeine."

Which of these companies uses its slogan to remind you to "Live mas"?

Taco Bell has been known for several clever slogans throughout the years including "Live mas," Yo quiero Taco Bell," "Run for the border" and "Think outside the bun." They've also recently revamped their branding, moving to a variety of purples and black only.

"America runs on ..." which of these brands, according to the company's slogan?

Dunkin' uses the slogan, "America runs of Dunkin,'" to demonstrate the relationship between people, coffee and donuts (a no brainer, really). It has also recently transitioned from the brand name, Dunkin' Donuts, to just Dunkin' – likely to better position itself to compete with other coffeehouses.

This household product claims to be "The Quicker Picker Upper." What is it?

Bounty has long touted its paper towels' absorbency by referring to them as "The Quicker Picker Upper." According to the slogan, consumers can more quickly clean up the messes they make.

Celebrities like Samuel L. Jackson have uttered this company's famous slogan: "What's in your wallet?" What company does it reference?

Capital One is the "one" behind "What's in your wallet?" It's a slogan that has been uttered by celebrities including Samuel L. Jackson and Jennifer Garner. Capital One is a credit card company.

Where would you find food – and a slogan – that's "Finger-lickin' good"?

KFC, or Kentucky Fried Chicken, is the brand behind "Finger-lickin' good." Famous for its commercials with Colonel Sanders, the fast-food restaurant has been using the slogan since the mid-1950s.

This popular soft drink encourages its consumers to "Do the ____." What's the company that shares part of its name with the slogan?

Mountain Dew, stylized as Mtn Dew on its products, has been encouraging people to "Do the Dew" for some time now. It's a departure from longer slogans the brand used previously, such as "Reach for the sun, reach for Mountain Dew."

"Shave time. Shave money" is the slogan for which of these companies?

Dollar Shave Club, a mail-order service for shaving supplies, promotes the idea of saving money in your shaving experiences by shopping with them instead of their store-based competitors.

What brand comes at the end of this slogan, "Oh, thank heaven for __________"?

Convenience store 7-Eleven went with a slogan that rhymed with its name, proving to be a good move for memorability. 7-Eleven has been relying on that slogan successfully for the past few decades.

"You're in good hands" with which of these brands?

Allstate's slogan, "You're in good hands," has been connected to the insurance provider since the 1950s and is still popular today. Some variations of it have popped up, including rephrasing it as a question – "Are you in good hands?"

One of these fast-food restaurants uses cows to admonish you to, "Eat Mor Chikin." What brand is it?

Chick-fil-A riffs on hamburger joints by using cows in their marketing to encourage people to "Eat Mor Chikin." The phrase is intentionally misspelled because, apparently, cows missed English class.

Microsoft recently brought back the slogan, "Jump in," for which of its products?

Microsoft used the slogan, "Jump in," for its Xbox 360 console and has recently reintroduced it for the marketing surrounding that gaming system. The "Jump in" concept represents an invitation to gamers to join the fun.

Which store uses the phrase, "All things beauty – all in one place"?

Beauty lovers are in heaven in Ulta stores, which are stuffed with hair, beauty and cosmetics products of all varieties. It perfectly fits Ulta's slogan of having all things beauty all in one place.

Which of these automotive brands used the slogan and song, "Like a rock"?

Specifically used to market Chevrolet trucks, the company used the slogan, "Like a rock," to project the strength and endurance of its vehicles. The slogan was particularly popular through the 1990s and early 2000s.

Which of these networks, home to Conan O'Brien, uses the slogan, "Very funny"?

TBS, short for Turner Broadcasting System, utilizes the "Very funny" slogan for its comedic programming. The cable network is home to Conan O'Brien's show and "The Last O.G." with Tracy Morgan, which are both "very funny."

About HowStuffWorks Play

How much do you know about dinosaurs? What is an octane rating? And how do you use a proper noun? Lucky for you, HowStuffWorks Play is here to help. Our award-winning website offers reliable, easy-to-understand explanations about how the world works. From fun quizzes that bring joy to your day, to compelling photography and fascinating lists, HowStuffWorks Play offers something for everyone. Sometimes we explain how stuff works, other times, we ask you, but we’re always exploring in the name of fun! Because learning is fun, so stick with us!

Explore More Quizzes