Millennials Should Be Able to Match These Slogans to Their Brands. Can You?
By: Beth Hendricks
Image: FluxFactory/E+/Getty Images
About This Quiz
When you think of your favorite brands, what comes to mind? Its logo? Jingle? How about a slogan? Brands and organizations have been attaching slogans to their products for hundreds of years, capitalizing on the science of human memory to associate something clever at the time of purchase. "The best part of waking up ..." is what? You probably already know! It "...is Folgers in your cup." If you've ever driven a Ford – or thought about it – you probably remember a time when the auto giant was "Built Ford tough." Advertisers have figured out the game: Create a catchy saying, put it in front of consumers, and watch the magic happen!
Now, can you figure out this game? We've found some of the most famous slogans from brands millennials have been exposed to for the past two or so decades. From fast-food restaurants to energy drinks, from cosmetics companies to popular snack foods, these are the slogans that have gotten stuck in our heads from some of the world's biggest brands. Do you care enough to test the very best? (That's a riff on Hallmark's slogan, don't you know?) Impress us with your recollection and try not to get more than a few of these stuck in your head!
If you want to "Taste the rainbow," what candy should you eat?
Sour Patch Kids
Skittles' "Taste the rainbow" slogan has accompanied many of its recent commercials, a nod to its colorful candies in all shades of the rainbow. Skittles has been using that slogan since the mid-1990s.
Which of these brands is missing from the famous slogan, "________ gives you wings"?
Energy drink Red Bull's famous slogan, "Red Bull gives you wings," is a reference to the burst of energy the drink is supposed to give to its drinkers. A lawsuit against the company was filed some years ago by individuals who claimed it didn't give you any more energy than coffee.
If you "Expect More. Pay Less.," where are you shopping?
Target's "Expect More. Pay Less." slogan has been circulating for the brand for a number of years. Target says the brand speaks to its customers turning a short shopping list into a cart full of items. We know the feeling.
Which of these brands uses the slogan, "Every kiss begins with K"?
Kay Jewelers likes to use its slogan to play off of its name ("K" equals "Kay") as well as the idea that a gift of jewelry will likely earn you a kiss from the recipient. Hey, we can't say they're wrong.
"Like a good neighbor, _______ is there," represents which of these brands?
State Farm has turned its popular slogan into a catchy jingle as well (you're probably singing it right now, aren't you?). Barry Manilow is actually credited with authoring the jingle in the early 1970s.
Shipping something? Which of these companies used the slogan, "What can brown do for you?"
UPS, or United Parcel Service, capitalized on the recognition of its big brown delivery trucks with the slogan, "What can brown do for you?" Though the slogan was retired a few years ago, it is still synonymous with the package delivery provider.
Get behind the wheel of "The Ultimate Driving Machine." What is it?
BMW has long identified its brand as producing "The Ultimate Driving Machine," a slogan that has resonated well with both BMW drivers and non-BMW drivers alike. The company first began using the slogan in the 1970s.
Which one of these fast-food restaurants has used the slogan, "I'm lovin' it"?
The "I'm lovin' it!" campaign from McDonald's has been used as both a slogan and an accompanying jingle for television and radio commercials. An ad campaign launched around the slogan in 2003 was the first time McDonald's ever used the same message in its marketing worldwide.
This company is perfectly positioned to help you "See what's next." Who is it?
We must say, Netflix's slogan is pretty clever in both alluding to its future developments and telling you what you can watch next on the streaming service. It has served the company well, both as its slogan and a directive to viewers.
"Life's more fun when you live in the moment." This is the slogan for which of these social media giants?
Snapchat certainly understands the idea of living in the moment, setting up its platform to send – and erase – messages and photos in a matter of minutes. Today, Snapchat boasts 186 million daily users.
Alvin Kamara of the New Orleans Saints is sponsored by which of these companies that says, "Impossible is nothing"?
Adidas' "Impossible is nothing" slogan stems from a quote delivered by legendary boxer Muhammad Ali. It was later replaced by "Adidas is all in," but many still associate the "impossible" quote, Ali and Adidas together.
What candy are you eating if it "Melts in your mouth, not in your hand"?
M&M has been synonymous with the idea of being the candy that "melts in your mouth, not in your hand" for a long time. Its hard candy shell contributes to the chocolate that, well, melts only in your mouth.
This brand of heavy machinery uses a slogan that begins, "Nothing runs like a ______." What brand is it?
John Deere is known for its "Nothing runs like a Deere" slogan, a whimsical play on both its brand name and the swift nature of a deer in nature. John Deere's colors – green and yellow – also contribute to it being easily recognized.
Complete this slogan: "Maybe she's born with it. Maybe it's __________." What brand is it?
"Maybe she's born with it. Maybe it's Maybelline," is an iconic marketing slogan used by the cosmetics company since the early 1990s. It has become so popular, it has been parodied in multiple ways, such as "Maybe she's born with it. Maybe it's caffeine."
Which of these companies uses its slogan to remind you to "Live mas"?
Taco Bell has been known for several clever slogans throughout the years including "Live mas," Yo quiero Taco Bell," "Run for the border" and "Think outside the bun." They've also recently revamped their branding, moving to a variety of purples and black only.
"America runs on ..." which of these brands, according to the company's slogan?
Dunkin' uses the slogan, "America runs of Dunkin,'" to demonstrate the relationship between people, coffee and donuts (a no brainer, really). It has also recently transitioned from the brand name, Dunkin' Donuts, to just Dunkin' – likely to better position itself to compete with other coffeehouses.
This popular soft drink encourages its consumers to "Do the ____." What's the company that shares part of its name with the slogan?
Mountain Dew, stylized as Mtn Dew on its products, has been encouraging people to "Do the Dew" for some time now. It's a departure from longer slogans the brand used previously, such as "Reach for the sun, reach for Mountain Dew."
"You're in good hands" with which of these brands?
Allstate's slogan, "You're in good hands," has been connected to the insurance provider since the 1950s and is still popular today. Some variations of it have popped up, including rephrasing it as a question – "Are you in good hands?"
Microsoft recently brought back the slogan, "Jump in," for which of its products?
Microsoft used the slogan, "Jump in," for its Xbox 360 console and has recently reintroduced it for the marketing surrounding that gaming system. The "Jump in" concept represents an invitation to gamers to join the fun.
Which of these automotive brands used the slogan and song, "Like a rock"?
Specifically used to market Chevrolet trucks, the company used the slogan, "Like a rock," to project the strength and endurance of its vehicles. The slogan was particularly popular through the 1990s and early 2000s.
Which of these networks, home to Conan O'Brien, uses the slogan, "Very funny"?
TBS, short for Turner Broadcasting System, utilizes the "Very funny" slogan for its comedic programming. The cable network is home to Conan O'Brien's show and "The Last O.G." with Tracy Morgan, which are both "very funny."