Just Do It: The Product Slogan Quiz

By: Laurie L. Dove

Just Do It: The Product Slogan Quiz
Image: Jeremy Horner/Getty

About This Quiz

If you know what the "Breakfast of Champions" is, test your mettle by taking this product slogan quiz. Who knows? Maybe you'll be able to say, "so easy a caveman can do it."
Which company advertises with the slogan, "The Fabric of Our Lives?"
American Wool Council
Cotton Incorporated
Cotton Incorporated promotes their product with the slogan, "The Fabric of Our Lives."
American Silk Mills Corp.

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The California Milk Processor Board created which long-standing slogan in 1993?
"Drink Milk"
"Milk, Please?"
"Got Milk?"
The slogan "Got Milk?" was penned in 1993 by Jeff Goodby of Goodby, Silverstein & Partners, an advertising firm hired by the California Milk Processor Board.

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"The Other White Meat" is the slogan used by which U.S. organization?
U.S. Poultry
The National Pork Board
The National Pork Board launched "The Other White Meat" campaign in 1987 to promote pork as a healthy protein.
Cod Producers

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Which athletic brand has encouraged consumers to "Just Do It" since 1988?
Adidas
Under Armor
Nike
Nike started an ad campaign in 1988 with the slogan "Just Do It." The slogan has been so successful that it remains part of the Nike brand.

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Which home improvement supplier used the slogan, "More Saving. More Doing?"
Home Depot
Home Depot adopted the slogan "More Saving. More Doing" in 2009 and, as of January 2016, continued to use it in the company's promotions.
Lowe's
Menard's

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Which candy gained popularity in the 90s with the slogan, "The Freshmaker?"
Tic Tacs
Mentos
Mentos launched a campaign in 1992 using the slogan "The Freshmaker." The often-spoofed commercials led to skyrocketing sales figures through the remainder of the 90s.
LifeSavers

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Which airline informed travelers, "You are now free to move about the country?"
United
Delta
Southwest Airlines
In 1997, Southwest Airlines began using the slogan, "You are now free to move about the country."

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"Like a Rock" is the slogan for which truck manufacturer?
Chevrolet
Chevrolet's "Like a Rock" campaign made use of a slogan borrowed from the 1986 song "Like a Rock" by Bob Seger & The Silver Bullet Band.
Ford
Dodge

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Which organization encouraged potential members to "Be all you can be?"
Boy Scouts
U.S. Army
The U.S. Army used the slogan "Be all you can be" for recruiting campaigns from 1981 until 2001.
Girl Scouts

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Which candy urges consumers to "Taste the Rainbow?"
Dots
Sixlets
Skittles
"Taste the Rainbow" is the slogan for Skittles candy. Skittles were first introduced in the U.S. as an import candy made by a company in England.

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"Fly the Friendly Skies" is the slogan for which airline carrier?
United Airlines
United Airlines recycled its slogan "Fly the Friendly Skies" after a 20-year hiatus. The slogan, originally used from 1965 until 1996, was given new life in 2013.
American Airlines
TWA

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Which candy "Melts in your mouth, not on your hands"?
Smarties
Reese's Pieces
M&M's
M&M's candy first introduced the slogan, "Melts in your mouth, not in your hands" in 1954.

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Which automobile company once used the slogan "Drivers Wanted?"
Volvo
Volkswagen
The "Drivers Wanted" campaign was launched by Volkswagen in 1995.
BMW

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"When you care enough to send the very best" is the slogan used by which company?
Hallmark
C.E. Goodman, a marketing executive for Hallmark, first penned this phrase in 1944. Hallmark founder J.C. Hall said in his autobiography, "The slogan constantly put pressure on us to make Hallmark cards 'the very best.'"
UPS
FTD Florists

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What brand used the slogan, "Play. Laugh. Grow?"
Crayola
Hasbro
Fisher-Price
Toy company Fisher-Price used the slogan "Play. Laugh. Grow." when marketing products for baby, toddlers and preschoolers.

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Which company once asked, "What can brown do for you?"
Cain's Coffee
Hershey's
UPS
The United Parcel Service (UPS) used the slogan, "What can brown do for you?"

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What brand directly marketed to women with the slogan, "Strong enough for a man, but made for a woman?"
Gillette
Secret
Secret kicked off a 1972 ad campaign with the now-famous slogan that was successfully paired with the personal care product.
Dove

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"Seafood Differently" is the slogan for which company?
Red Lobster
Red Lobster launched a new ad campaign in 2011 with the slogan, "Seafood Differently."
Gorton's Seafood
Starkist

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Which company used the simple slogan, "Zoom Zoom?"
Nissan
Mazda
Mazda began using the slogan in 2000, with the phrase being whispered by a 10-year-old boy in a television spot.
Suzuki

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Which retailer used the slogan, "Save money. Live better?"
Target
Costco
Wal-Mart
The slogan "Save money. Live better." was used by Wal-Mart from 2007 to 2013.

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Which U.S. company used the slogan, "American by Birth. Rebel by Choice."
Harley-Davidson
U.S. motorcycle manufacturer Harley-Davidson employed in a variety of marketing materials the slogan, "American by Birth. Rebel by Choice."
Jeep
Levi

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The slogan, "Think different" was the cornerstone of an ad campaign by which technology company?
Intel
Microsoft
Apple
Apple debuted a highly successful advertising campaign featuring this slogan in September 1997. The company's co-founder Steve Jobs had returned to Apple after an 11-year absence and was instrumental in launching the campaign.

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Which company first used the slogan "Between love and madness lies obsession" in 1985?
Tommy Hilfiger
Calvin Klein
American fashion house Calvin Klein used the slogan in its clothing commercials, beginning in 1985.
Ralph Lauren

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"A diamond is forever" is the slogan for what company?
DeBeers
The slogan, "A diamond is forever," was first used by DeBeers in 1947 as an advertising tag line and later became the company motto.
Helzberg Diamonds
Tiffany & Co.

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Which fast food company told consumers, "Have it your way"?
McDonald's
Wendy's
Burger King
Burger King introduced the slogan, "Have it your way," in 1974. The slogan was used until 1985 and then again from 2002 through mid-2014.

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Which company uses the slogan, "The miracles of science?"
BASF
UniLever
DuPont
With the introduction of "the miracles of science" in 1999, DuPont replaced a 64-year-old slogan. The company's previous slogan, "Better things for better living," debuted in 1935.

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The slogan "Don't leave home without it" was created by Ogilvy & Mather for which company?
MasterCard
American Express
American Express launched an ad campaign in 1975 with the slogan, "Don't leave home without it."
Visa

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"Be Like Mike" was the slogan for which company?
Life Cereal
Gatorade
Gatorade first used the slogan "Be Like Mike" in 1991. Michael Jordan was the face of Gatorade and the ad ran the summer after the first of six NBA championships with the Chicago Bulls.
Pepsi

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Which company name finishes the slogan, "Easy, Breezy, Beautiful…?"
Covergirl
Covergirl debuted the slogan "Easy, Breezy, Beautiful, Covergirl" in 1997.
Maybelline
L'Oréal

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Which company has used the slogan, "Good to the last drop?"
Coors
Mountain Dew
Maxwell House
Maxwell House ads in the 1920s claim that President Teddy Roosevelt coined the slogan "Good to the last drop" in 1907.

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You Got:
/30
Jeremy Horner/Getty

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