Test Your Knowledge: Streaming TV

By: Rebecca Fairley Raney

Test Your Knowledge: Streaming TV
Image: Comstock/Thinkstock

About This Quiz

The current state of streaming television is throwing advertisers, analysts and consumers into a state of confusion -- how much do you know about this high-tech topic? Test your knowledge with this quiz!
When there are so many shows offered for free online, is there any reason to pay to watch a TV show on the Internet?
Yes
No
It depends on what you want to watch.
Generally, the major networks upload shows on their Web sites one day after they're on the air. And in some cases, the networks only keep the free shows online for a few weeks. However, if you want to catch up on every episode of that show you've been hearing so much about, you can pay to watch entire seasons on other streaming sites, like Hulu Plus.

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What type of viewer is most likely to be content to watch shows for free?
The casual viewer who's just catching up
The serious fan who isn't near a TV will need to pay to watch a show the same day it's on the air, and the new fan will probably have to pay to view an entire past season. Casual fans, however, may be happy with whatever is offered for free.
The serious fan
The new fan who wants to watch entire past seasons of a show

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If you pay to watch TV shows online, the quality will be better than if you watch them for free.
True
False
Paying to watch TV shows usually allows you access to a wider variety of shows: It's about quantity, not quality.

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For Netflix subscribers, which medium offers the widest selection of programs?
DVD
Netflix is running into roadblocks in its efforts to buy rights to streaming content. The company's Web site notes that a wider selection of programming is available on DVD.
Streaming video
Both offer the same selection.

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Where can you watch major-league games online?
ESPN
The sports league's Web site
For nearly a decade, major sports leagues, such as the NFL, have offered exclusive broadband access to live games.
Neither

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What's the biggest obstacle in measuring audiences for television shows online?
Metering computer time
Metering advertising
The Nielsen Company has placed meters on viewing devices for decades; the problem lies in measuring who has been exposed to advertising, since online programs can contain different ads from the same programs that run on television.
Finding the viewers

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What type of viewer should use search engines to find shows?
People looking for a show in a certain genre
Serious fans
People who don't know what they want to watch
Since most search engines will simply direct you to a TV network's Web site to watch a show, they're a great place for devout channel surfers who are looking for something new and interesting.

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If you hate watching TV on your computer screen, online TV isn't for you.
True
False
Many TVs can be connected to your computer with a simple cable so you can watch on the big screen as opposed to on your computer screen.

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What's the downside of free programming on network Web sites?
Too many commercials
Some shows are removed from the site within a few weeks
While many shows online contain limited commercials, the main downside is that networks only make them available for a few weeks. Thus, the show's Web site may not contain a full library of episodes.
The streaming is slow

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Who would be a good candidate for purchasing Apple TV?
Someone who wants to buy TV shows to keep and watch anytime
Someone who wants to rent TV shows temporarily
As of early 2011, Apple TV allows viewers to rent TV shows for up to 48 hours. That allows viewers to catch up on shows they just want to watch once without paying more to keep them forever.
Both

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You Got:
/10
Comstock/Thinkstock

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