Coca Cola, Kraft, Apple, Kellogg's... the value of a strong brand is worth more than many consumers realize. Marketers call this "brand equity" - the commercial value that arises from the consumer perception of a brand. When companies merge or are sold, there is a real line item associated with selling the brand name and reputation.
This reputation is so important because it can make or break product introductions and overall profits. Think about the hotel industry brands like the Marriott, Holiday Inn or the Four Seasons. According to Harris Interactive, Customer Experience Impact Report, "Even in a negative economy, customer experience is a high priority for consumers, with 60% often or always paying more for a better experience." It pays to be a big brand.
Today brand loyalty has become more important than ever in a time-pressed world. A visual identity, logo, or even color (think John Deere green) can say volumes about the value and durability of an item. With brand loyalty there is an inherent trust of the company and its products. Try your hand at it now. Take the quiz. Some very smart people bet millions upon millions of dollars in advertising to say you'll do well!
Palmolive is a brand of products that are produced by the American based company Colgate-Palmolive. The line of products that bear the Palmolive brand include soaps, shampoos, and even dishwashing liquid. The brand of products was first introduced in 1898 and quickly became the world’s bestselling soap at the start of the 20th century.
Chef Boyardee is an American brand of food products that have been produced for almost 100 years. The brand is primarily associated with canned pasta products and sauces. It was founded in Cleveland, Ohio, in 1928, by Hector Boiardi, an Italian immigrant.
A brand that prides itself on manufacturing products that are not only tasty but also easy to prepare. This American brand is probably more often than not primarily associated with its iconic Macaroni & Cheese.
Progresso is a brand of food products that traces its history all the way back to 1925 in New Orleans, Louisiana. The brand is most famously known for its canned soups that are often regarded by many as the best product of its kind on the market – especially when compared to competitors like Campbell Soup Company.
Vicks is an American brand that is currently owned by Procter & Gamble (since 1985). The brand, which was introduced to the public in 1890, produces over-the-counter medications that primarily cater to colds, flu, and mild respiratory symptoms.
Oreo is primarily known to be a cookie brand that is produced in the United States. However, since its introduction in 1912, the brand has also expanded somewhat to include other sweet products, like chocolates and ice cream cones. It is currently touted as the best-selling cookie in the US.
Axe is a brand of male grooming products (deodorant, shampoo, etc.) that has been primarily marketed towards young males since the brand’s inception in 1983. The brand’s true name is Lynx. However, in the United States, Canada, Russia, and Germany, it is known as Axe.
Microsoft is an American electronics company that operates on a multinational level. While the Microsoft brand is more often than not associated with the Windows operating system and other associated software, it is also associated with hardware like the Xbox gaming console and the Microsoft Surface tablet.
Frito-Lay is one of the most popular snack brands in the United States. The brand has been owned and operated by PepsiCo since 1965. The brand is primarily associated with the sale of potato chips, corn chips, and other fried or baked snack foods.
Chevrolet refers to both the brand of American-made automobiles and one of the several automotive divisions of General Motors, an American-based manufacturer. The Chevrolet brand has become synonymous with durability and American ingenuity, especially Chevrolet branded trucks. However, the brand is also associated with cars and SUVs.
Hunt's is a brand of tomato-based products that is owned by ConAgra Foods Inc. The brand is especially famous for its signature barbecue sauce. However, it also produces other products, like tomato sauce, pasta sauce, and ketchup.
Gerber is a brand of food products that are meant for babies. The brand was initially solely owned by the independent Gerber Products Company. However, it has since then been acquired by the Nestle Group. Products include baby food, juice, and yogurt.
The name Betty Crocker refers to both a brand of food-related products that are produced by General Mills and also the fictional character that is the namesake of the brand itself. The name Betty was chosen because it was thought to be not only cheery but also an all-American name.
Mr. Clean is the name of a brand of household cleaning products as well as the name of the mascot of the affiliated brand. Some of the most popular products associated with the brand include all-purpose disinfectants and the famous Magic Eraser.
Colgate is a brand of oral hygiene products owned and manufactured by Colgate-Palmolive. Colgate branded oral hygiene products have been produced for more than 140 years, since the brand’s introduction in 1873. Today, these products include toothpaste, dental floss, mouthwashes, and toothbrushes as well.
Gillette is an American-based brand founded 1901 by the Gillette Company in Boston, Massachusetts. Since then, the brand was acquired by the multinational corporation, Proctor & Gamble. The Gillette brand focuses primarily on safety razors and other shaving products.
Doritos is an American snack brand owned and distributed by PepsiCo. The brand is primarily associated with its iconic tortilla chips – which come in a wide array of flavors – but salsa dips and peanuts are also produced by the brand.
Häagen-Dazs is an America brand of ice cream confectionery products that originated in New York. Originally the Häagen-Dazs brand began with three flavors: chocolate, vanilla, and coffee. However, it now encompasses several other flavors, including some that are unique to Häagen-Dazs.
Keebler is an American cookie and cracker brand that is owned by the Kellogg Company. The brand was founded in Pennsylvania more than 160 years ago, in 1853. The brand is well known for its iconic mascots, the Keebler Elves, which have been praised as being some of the best-known characters from commercials.
Hostess is a snack brand that is owned and operated by the bakery company, Hostess Brands. The brand is known for being attributed to popular snack foods, including Ho Hos, Ding Dongs, and the iconic Twinkie.
Sony is a Japanese electronics brand that is owned and operated by the eponymous Sony Corporation. The Sony brand has been attached to a wide range of electronics over the years, including -- but not limited to -- video game consoles, cell phones and TVs.
Samsung is a popular brand of electronic devices that is owned and operated by the Samsung Group – a South Korean multinational company. Today, the brand is well known for its advances in the handheld device market (smartphones and tablets) and home entertainment electronics (TVs and audio systems).
Ben & Jerry’s is a brand of frozen confectionery treats that is owned and operated by Unilever. Products that are sold under the Ben & Jerry’s brand include ice cream, sorbet, and frozen yogurt.
Tupperware is an American (founded in Massachusetts) brand of home products that is owned and operated by Tupperware Brands. While many people associate Tupperware with affordable plastic storage containers, the brand has also been used to sell kitchen-related products like dishes, bowls, and cups.
Dove is a brand of personal care products that is owned and operated by the Unilever company. While the brand initially became well known for its signature bar soap, it has since then expanded to include other products, like shampoos and lotions.
Trojan is a brand of products that include condoms and sexual lubricants. The brand is owned and manufactured by the Church & Dwight Company. Trojan condoms are one of the most popular condom brands in the United States, accounting for approximately 70 percent of condom sales in 2006.
Minute Maid is a brand of beverages that is owned and manufactured by The Coca-Cola Company. While the brand was initially known for its fruit juices (such as lemonade and orange juice), it has now been expanded to include soft drinks.
Owned and manufactured by General Mills, Old El Paso is the company’s brand that primarily deals with what are known as “Tex-Mex” foods. This includes rice, condiments, tortillas, and tacos.
Pepperidge Farm is the name given to an American brand of food products as well as an American commercial bakery. The brand is owned and manufactured by the Campbell Soup Company and it is known primarily for its popular Goldfish crackers.
Lego (commonly stylized as LEGO) is a brand of toys that are owned and manufactured by The Lego Group. The Lego brand of toys is most well-known for its iconic construction toy blocks. However, the brand now includes block-themed action figures and cars.
Uncle Ben’s is the brand name of several food products that are owned and manufactured by Mars Inc. Uncle Ben’s brand is well-known for its different styles of rice. However, the brand is also attached to quinoa and stuffing.
Pillsbury is a brand name that is not utilized by one company. Instead, both the J.M. Smucker Company and General Mills jointly use the brand name for some of their products. General Mills uses it to sell frozen and refrigerated products, while the J.M. Smucker Company uses it for dry baking products.
Revlon is a multinational personal care and cosmetics brand based in New York City. The brand is owned and manufactured by Revlon Inc. which is in turn primarily owned by parent company, MacAndrews & Forbes. The brand sells not only makeup but also fragrances and skin care products.
Kenmore is an American brand of household appliances that is owned and sold by Sears, Roebuck and Company (oftentimes simply referred to as Sears). The brand is over 100 years old and includes appliances such as washing machines, dryers, ovens, and refrigerators.
Crayola is the name of a brand of handicraft products, as well as the title of the company that produces those products. Crayola is actually owned by Hallmark Cards – since it was acquired by them in 1984. In addition to crayons, the brand is also known for paints, markers, and even modeling clay.
Old Spice is an American-based brand that has been wholly owned and manufactured by Procter and Gamble since 1990. Since its inception more than 80 years ago, the brand has been associated with male grooming products, such as deodorants, soaps, and shampoos.
Oftentimes touted as one of the greatest American automotive brands, Ford automobiles have been on the road for more than 100 years. The brand of automobiles is owned and manufactured by the Ford Motor Company and it includes cars, trucks, and SUVs.
Yoplait is a brand of food products that is manufactured under a joint ownership agreement between General Mills (the United States food company) and Sodiaal (a French dairy company). The brand includes products such as yogurt and cereal bars.
Tide is a brand of laundry-related products that was first introduced in 1946. The brand is owned and manufactured by Procter & Gamble and is known by several other names (Alo, Ace, Vizir) depending on the country. Products include laundry detergent and stain removers.
Craftsman is a brand known for being attributed to a line of power tools, hand tools, and lawn and garden equipment. The brand is owned and manufactured by the American company, Stanley Black & Decker.
Febreze is a brand of household air fresheners that are owned and manufactured by Procter & Gamble. The brand is sold in North America, Europe, Australia, New Zealand, and parts of Asia as well.
Nature Valley is a brand of food products that are marketed as being healthy and natural. This brand of food products is owned and manufactured by General Mills, and includes cereals, granola bars, and other simple, healthy snacks.
Wrigley is a brand of chewing gum that is currently owned and manufactured by Mars, Incorporated. Today, Wrigley is one of the most widely selling confectioneries. It is sold in more than 180 countries worldwide.
As a brand, Nike is known for its fashionable sportswear, footwear, and athletic accessories and equipment. The Nike brand is manufactured by Nike, Inc. which is currently the world’s largest supplier of athletic shoes and athletic apparel.
Vaseline is a brand of body care products that are owned and manufactured by the Unilever company. While initially the brand was only made to include plain petroleum jelly-based products, it has since expanded to include lotions, soaps, deodorants and much more.
Oscar Mayer is a brand of American food products that is owned and manufactured by Kraft Heinz. The brand is known for its bacon, ham, hot dogs, bologna, as well as other meats and cold cuts. It is also the brand under which Lunchables products are made.
Heinz is a brand of food products that is more often than not recognized in the United States as being the brand of one of the most popular ketchups in the country. The brand is also known for other products, like soups and spaghetti. Kraft brand products are owned and manufactured by the Kraft Heinz Company.
Purina is a brand of pet foods that is owned and manufactured by Nestle. With food types produced for various types of household pets, Purina is currently the largest pet food brand in the United States and the second-largest worldwide.
Owned and manufactured by L’Oréal (the French cosmetics company), Maybelline is a brand of American makeup that is sold worldwide. Products are often branded as Maybelline New York, in reference to the fact that this is where the Maybelline branch of L’Oréal is headquartered.
McDonalds operates globally as a brand, restaurant chain, and overall company. McDonalds is not only the largest restaurant chain in the United States by revenue, it is also considered to be the largest restaurant chain in the world.