What Does Your Taste in Beauty Brands Say About Your Personality?

By: Isadora Teich

What Does Your Taste in Beauty Brands Say About Your Personality?
Image: damircudic/E+/Getty Images

About This Quiz

Can you name every brand at Sephora? Or are indie darlings your everything? Regardless, your taste in makeup brands might say a lot more about you than you think it does. Whether you get sucked in by packaging, unique products, bold colors, reliable staples, or the cult of personality surrounding many of the industry's brand owners, you are in it to win it and in it for life. You live for flawless foundation and high-quality lip products, and there's no going back!

While many brands are owned by the same companies, some are independent, some have been around for generations, and others are new on the scene, but they all try to offer a unique perspective. Some offer everyday staples, others provide new and unique tools, and some lure you in with beautiful glitters and bold colors. 

There is so much in the makeup market today that it would be impossible to own it and try it all, but that won't stop a true makeup lover from trying! Whether you are an eyeshadow palette hoarder or absolutely addicted to lipsticks, you love all things beautiful.

If you are a true beauty fanatic whose love of all things that glitter is way more than skin deep, see what your taste in beauty brands says about you with this quiz!

Which drugstore brand do you like the most?
Maybelline
Almay
L'Oreal
Wet and Wild

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Do you ever order from online only brands?
Yes! I love them.
Never
Only some brands
Every now and again

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Which brand's eyeshadows do you favor?
Urban Decay
Tarte
Too Faced
Kat Von D

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Which mid-range brand intrigues you most?
Pixi Beauty
Becca
MAC
Kylie Cosmetics

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If a brand has had problematic scandals, will you buy their products anyway?
Maybe
Probably not
No way
Sure

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Which high-end brand do you think has the best packaging?
Tatcha
YSL
Sunday Riley
Pat McGrath

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How much do you know about skincare?
Not much
A little
A lot
Not at all

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Which brand's aesthetic do you enjoy more?
Glossier
Tart
Hourglass
Jeffree Star Cosmetics

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Are you into stick products?
I love them!
Just for foundation
Not at all
Just for skincare

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What is your opinion of e.l.f. cosmetics?
Some hits, some misses
I've never tried them.
Not for me
I love it all.

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Do you think that brand matters when it comes to makeup?
Yes
Only with indie brands
No, most have the same owners.
No, I just buy whatever I like.

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What do you like most in packaging?
Something new
Ease
Sustainability
Something bold and fun

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Which of these brands are you the least drawn to?
Makeup Geek
Tarte
Kat Von D
Huda Beauty

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Do you often buy things from indie brands?
Sometimes
Never
As much as possible
I'm not sure.

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Which brand's matte liquid lipstick formula do you prefer?
Kylie Cosmetics
ColourPop
Anastasia Beverly Hills
Jeffree Star Cosmetics

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Do you buy any makeup from other countries?
I love K-beauty!
No, I stick to my favorites.
Often
I'm not sure.

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If a new brand came out, would you want to try it?
If it was cool
Not if I don't need anything
I would research the brand first.
Yes!

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Which luxury brand are you most attracted to?
Charlotte Tilbury
YSL
Tata Harper
Tom Ford

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Which low-end brand do you find has the most interesting products?
ColourPop
Physician's Formula
NYX
Wet and Wild

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What is your opinion of brands ripping off other brands?
It's good gossip but it doesn't affect my purchasing decisions.
It doesn't matter to me.
I don't like it.
Don't know, don't care.

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Which are you most likely to shop lower end brands for?
Short-lived trend items
Whatever I can
Makeup, but not skincare
Nothing

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What do you think of the Kat Von D brand?
I like some of it.
It's not my style.
I don't support the brand.
I love it all!

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Which brand do you think makes the best foundation?
Fenty Beauty
Maybelline
Urban Decay
Wet and Wild

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Which brand makes the best brow products?
Glossier
Anastasia Beverly Hills
ColourPop
None of the above

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What kind of approach do you prefer a brand to take to makeup?
Interesting and modern
Approachable and easy
Ethical and sustainable
Bold and colorful

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What is your opinion of Morphe?
I'm a fan.
They are ok.
I don't support the brand.
I never heard of them.

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What do you think of luxury brands in general?
Lower priced items work just as well.
I favor luxury products sometimes.
There's no reason for them to cost that much.
I am obsessed with them.

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Who makes the best blushes?
NARS
CoverGirl
ColourPop
Makeup Revolution

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Which skincare focused brand are you the most interested in?
Pixi Beauty
Sunday Riley
Tata Harper
Peter Thomas Roth

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Of these drugstore-priced brands, which have you bought the least things from?
Physician's Formula
ColourPop
L'Oreal
Milani

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You Got:

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