About This Quiz
There have been literally hundreds of car makers around the world over the last century and a half. Some, like Ford, Honda and Volkswagen, have come to dominate the industry and are sold everywhere, while others like McLaren and Lancia have a smaller piece of the pie. But whether you're selling one million cars in a year or one hundred, you want to have a good logo so people can easily identify your work. Just think of that black horse on the yellow background emblazoned on every Ferrari that you can easily pick out from across the street. Even the simple blue oval a Ford or that golden bow tie from a Chevy lets you know immediately what you're looking at and who made it.
Some car companies like to go all out with their logos and cram in as much crazy stuff as possible, like the mishmashed shields from the Porsche logo, or the cross and the snake used by Alfa Romeo. Honda and Hyundai chose to both use a stylized "H," while Jaguar went about as literal as a company possibly could by using a lunging jaguar. Creative or plain, complex or simple, let's see just how many car company logos you can identify!
Though the Ford blue oval is one of the easiest to recognize logos in the auto world, it wasn't always their logo. Back in the early 1900s, their logo was a larger green oval that said "Ford Motor Co. Detroit, Mich." and was surrounded by a nouveau filigree border.
William Durant, the co-founder of Chevrolet, introduced the bow tie logo back in 1913. How did he decide on the unique bow-tie design? According to Durant, he was staying at a hotel in Paris and the design was on the room's wallpaper.
The coat of arms of French adventurer Antoine de la Mothe, Sieur de Cadillac, inspired the logo of Cadillac. De la Mothe founded the city of Detroit back in 1701 and is said to be an ancestor of Henry Leland, the founder of Cadillac.
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Dodge has undergone many logo revamps over the years, but in 2010, they had to rebrand when they made Ram its own division, taking the Ram logo with it. The new version was the company name in silver with the two red slashes.
Chrysler's original logo was designed to look like a wax seal that people put on letters back in the day. In 2014, after Fiat took control of the company, they created their modern logo, which looks like silvery wings with the name of the company in the center.
The tri-shield logo of the Buick company was born from the ancestral coat of arms of the company's founder David Dunbar Buick. Older logos fully embraced the coat of arms look, and it evolved into the more streamlined and simple tri-shield logo they use today.
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Maserati is based in the city of Bologna, Italy. The city features a fountain in the Piazza Maggiore that is called the Fountain of Neptune. The Greek god of the sea, Neptune, carried a trident, which is what's represented in the fountain that was then adapted to Maserati's logo.
Pagani was founded by Horacio Pagani, who earned his auto making stripes working for Lamborghini. The first car they produced was the Zonda, which was in production from 1999 until 2019. It was followed up by the Huayra.
Bruce McLaren founded the McLaren company back in 1963. The little red speed mark logo they use is meant to represent the vortices created by the rear wing of their cars as well as some of the markings you'll see on dangerous insects and other animals.
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Ferrari's world-famous logo is one of the easiest to identify thanks to the fact it's just a black horse on a field of yellow. The horse was originally painted on the side of the plane of Italian fighter ace Count Francesco Baracca, an Italian hero from the war.
The Lamborghini bull logo represents the Taurus zodiac sign of founder Ferruccio Lamborghini. More importantly, Lamborghini was a huge fan of Spanish bullfighting, and many of the cars they produced were named after fighting bulls such as Islero, Miura and Aventador.
Once upon a time, Stuttgart was the capital of the state of Württemberg in what used to be Weimar Germany. The coat of arms of Stuttgart and the coat of arms of Württemberg got mashed together, and the result is the familiar logo for Porsche, which is based in Stuttgart.
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Lexus is the luxury label of Toyota, and its logo is a simple and stylish "L." The company dates back to 1983 and is the largest manufacturers of premium automobiles in Japan and is one of the most valuable brands in the entire country as well.
Mercedes-Benz has a simple three-pointed star logo that actually has a significant meaning. Each point on the star is meant to represent a point of Mercedes' domination of land, sea, and air. The names Mercedes came from the daughter of a man named Emil Jellinek, who, in 1901, ordered 36 cars and demanded they all be named after his 11-year-old daughter Mercedes.
Jaguar is nearly 100 years old, having been founded back in 1922. They began using an actual jaguar as their logo in 1935, but it wasn't until 1945 when it was tweaked to be that leaping jaguar that implies a lot of powerful motion.
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Audi is owned by Volkswagen now but was formed way back in 1909. The name of the company has a fun wordplay origin in that the founder's name was August Horch and he technically named the company after himself. Horch means "listen" in German and, when translated to Latin, becomes Audi.
For a long time, there was a popular belief that the BMW logo was meant to represent an airplane propeller or that it had anything at all to do with the company's days manufacturing airplanes. In fact, it's just a representation of the official colors of Bavaria but inverted so as to not break a law in Bavaria (as it forbids identical representations of symbols of sovereignty in commercial applications).
Honda's logo is an easily recognizable "H." The company was founded by Soichiro Honda, who spent his early years repairing bicycles with his father. His company began making motors for bicycles out of a small shack before expanding into the massive company it is today.
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The winged B logo from Bentley is indicative of their motto that a Bentley is the closest thing you can get to flying. The company was founded by Walter Owen Bentley, who was a fan of all things fast and designed motors for cars, airplanes and motorcycles.
Kiichiro Toyoda founded Toyota in 1937. By 2015, the company had become the single largest auto manufacturer in the world, and the Toyota Corolla is the best-selling car in history with well over 44 million sold.
Volkswagen, better known as VW, means "people's car." They are the largest European car manufacturer, but most of their business is thanks to China. Abut 40% of all of Volkswagen's sales are based in China.
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Aston Martin Lagonda Global Holdings is better known simply as Aston Martin. The company has had some serious ups and downs in their history and even filed for bankruptcy back in the 1970s before bouncing back in the 1980s.
Land Rover has gone through a glut of different owners over the years. The company started as the Rover Company, then the Leyland Motor Company, then the British Leyland Motor Corporation, then the Rover Group, then Ford took over and finally Tata Motors took over in 2008.
Renault took over Nissan back in 1999, but the company was founded back in 1933 by Masujiro Hashimoto. While it's one of Japan's largest automakers, a lot of people are not aware that Nissan is actually the largest automaker in North America.
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Bugatti was founded in 1909 by Ettore Bugatti and doesn't just make fast cars; they make the fastest cars. The Bugatti Chiron Super Sport 300+ is currently the fastest road-going car in the world with a top speed of 304 miles per hour.
Rolls-Royce came about from the partnership between Charles Rolls and Henry Royce. Charles Rolls was only 32 when he became the first Brit to die in a plane crash when the tail broke off of his plane, a Wright Flyer, back in 1910.
The Ram logo has been used for years on Dodge Ram trucks, but in 2010, Ram and Dodge became separate entities. Ram took the logo and Dodge was forced to redesign, so in a very technical way, the Ram logo only dates back to 2010.
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Named after Nikola Tesla, Tesla Inc., Elon Musk formed the company back in 2003. Aside from several car models, Tesla is the marketing the Cybertruck in 2020 as well as battery packs, solar panels and solar roof tiles.
Founded in Stuttgart, Germany in 1909, Maybach is currently owned and operated by Mercedes-Benz, but back in the day, it was a subsidiary of Luftschiffbau Zeppelin, the premier manufacturer of airships back in the early 1900s.
Opel was formed by Adam Opel in 1862, but it wasn't making cars back then. Opel was a manufacturer of sewing machines. By the late 1880s, they were making bicycles, and their first automobile rolled off the line in 1899.
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The Mini is one of the most iconic and recognizable cars in history. The Austin Mini and Morris Mini were produced from 1959 and through the early 1960s and by 1969 the Mini was its own marque with no other label needed.
Lotus is a British carmaker that's been famous for its lightweight racing cars since the 1950s. They have a clear habit when it comes to naming vehicles and some of their past models have included Elan, Evora, Elise and Evija.
Founded in 1954 by Brian Lister, Lister is a maker of sports cars and variants. The company made its name tweaking Jaguar XJS models before finally rolling out its first model called the Lister Storm. Their latest model used to be the Lister thunder, which they renamed the LFT-666.
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Noble is a relatively new car company that was founded in 1999 by Lee Noble. One of their latest vehicles, the Noble M600, has a top speed of about 225 miles per hour and can go from 0 to 60 in just 3.0 seconds.
Vincenzo Lancia founded Lancia in 1906, though the company traded hands and was purchased by Fiat in 1969. Many of the names that Lancia has used are inspired by letters of the Greek alphabet, including Beta, Ypsilon and Omicron.
The very first car Fat ever made back in 1899 was called the Fiat 4 HP. The car came with a rear-mounted 4.2 horsepower engine, pulled about 29 miles per gallon in terms of fuel economy and hit a top speed of 22 miles per hour.
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Mitsubishi produced its first automobile back in 1917, but it was cost-prohibitive, and they abandoned automaking in 1921 after having built just 22 of the cars. The company, which was focused on shipbuilding, merged with a company that made aircraft and became Mitsubishi Heavy Industries in 1934.
Michio Suzuki started the Suzuki Loom Works in 1909. They produced looms for weaving silk and were leaders in the industry. Suzuki wanted to diversify, and because cars were so popular, he decided to start building those in 1937.
Like many other manufacturers, Nissan has a luxury subsidiary, which is Infiniti. The brand started in 1989. In 2018, the CEO of Infiniti released a statement saying that by 2021, every vehicle under the Infiniti label will be electric or hybrid.
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Alfa Romeo is actually the product of a business decision back in 1915 when Nicola Romeo bought A.L.F.A, or Anonima Lombarda Fabbrica Automobili. The two names were merged to create the label that still exists today.