It has often been said that "the secret to a winning advertising campaign often lies with a great slogan." Over the last several decades, companies have been creating these taglines that often encapsulate what the product or company is about.
These slogans are often seen on the product, and in ad campaigns featuring celebrities and mascots often saying the catchy phrase in the hopes that consumers remember it. Some companies have had their slogan from the very beginning, and there are some who seek to rebrand themselves every few years, creating a new slogan each time. Some of the most memorable slogans include"Have a break, have a Kit Kat," "Taste the Rainbow," "Because You're Worth It," "Imagination at Work," "The Few. The Proud, The Marines" and "It Keeps Going, and Going, and Going...".
How well do you know the slogans of different companies and products? You hear some of them every day but are you able to match them to the right company? If you think you can, then test your knowledge in this quiz!
M&Ms is not the world’s first candy-coated chocolate, but it is by far the most popular one. Invented in 1941, the bite-sized candies are now available in many varieties, all of which share the slogan “melts in your mouth, not in your hand.”
Trix is a brand of breakfast cereal that consists of fruit-flavored and sweetened ground-corn uniquely shaped pieces. The slogan “silly rabbit, Trix are for kids,” is often heard when the rabbit is very close to getting a bowl or box of cereal.
“America runs on Dunkin” is a campaign slogan that was created by the advertising agency Hill Holiday and is used by the multinational coffee chain Dunkin Donuts. The slogan is meant to suggest that Dunkin Donuts keeps Americans energized as they do their daily activities.
Wheaties is a brand of cereal comprised of a mixture of wheat and bran that were baked into flakes. The company is known for featuring prominent athletes both in their commercials and on the packaging, with the slogan written next to them.
Snap, Crackle, and Pop aren’t just the names of the three Rice Krispies elven chef mascots; it is also the slogan of the puffed breakfast cereal as well as that of their marshmallow snacks – the Rice Krispies Treats.
After launching their meow, meow, meow catchy song commercials, Meow Mix came up with a slogan that plays off of the commercials. “Tastes so Good, Cats Ask For It By Name” just reflects that every time cats meow, they ask for the food.
Max Factor is a line of cosmetics that was founded in 1909 by Max Factor & Company. The slogan of this high-end makeup brand is “the makeup of makeup artists,” which made it stand apart from the rest of the other companies.
Lay’s have been creating their famous potato chips since 1932, and every year they seem to come out with a new flavor. The slogan “Betcha can’t eat just one” states the obvious: no person can only eat just one of the company’s potato chips.
Lucky Charms is a brand of cereal produced by General Mills which consists of small toasted oats pieces and bite-size marshmallow pieces. Introduced in 1964, the cereal’s slogan is “they’re magically delicious,” but you may have also heard the mascot Lucky saying “they’re always after me lucky charms.”
“What’s in your wallet?” is the slogan used by the bank holding the company Capital One Financial Corporation, which was founded in 1988. It is ranked 11th on the list of largest banks in the United States with over 750 locations across the country.
The tagline “taste the rainbow,” has been used by Skittles since 1994 and is fitting as it reflects the product almost perfectly. The sweets come in a variety of colors, much like the rainbow, with each color having its own flavor. Today there are even more flavors and colors.
Many people have heard or seen the “Got Milk?” commercials, but many are unaware that the California Milk Processor Board created it. It was initially launched to fight against the rapid increase of fast food beverages and for people to revert to their milk drinking.
When it comes to making batteries, Energizer is one of the leading manufacturers and their slogan, “it keeps going, and going, and going…” reflects the batteries' ability to keep working and working. The slogan is often seen accompanies by the Energizer bunny.
The Campell Soup slogan “mmm mmm good” has been in existence since 1935, making it one of the longest running company slogans. Its variety of soups were marketed as the broths to battle off the flu and to keep you warm on a cold night.
Maxwell House, the manufacturer of the highest selling coffee in the United States, is a company founded in 1892. Their slogan “good to the last drop,” which was also shared with Coca-Cola at one point in time, can be seen on the brand’s label.
Kay Jewelers is an American jewelry company with stores all over the world. Their slogan “every kiss begins with Kay” was launched in 1985, more than 30 years ago, and has been featured in every one of their commercials since that time.
It’s not every day that a city has a slogan, but Las Vegas does, and it is “what happens in Vegas, stays in Vegas.” The popular slogan was developed by the CEO and principal of R&R Partners, who said that they “listened very keenly” to the people who have visited and wanted to visit Las Vegas.
While Subway is considered a “fast-food chain,” they’ve always tried to take a healthier approach to the food that they served, and they prided themselves on using fresh ingredients. This is why the slogan “Eat Fresh” was created.
The cosmetics brand Maybelline has one of the most memorable slogans ever created because unlike many others, it includes the name of the brand in the tagline. Regarding the slogan, it likens their products to women having natural beauty.
Tony the Tiger has been with the company from their inception, and the slogan followed soon after. Tony is known for belting out the words “They’re gr-r-r-reat” in the television advertisements, and the words can also be found on the breakfast cereal box.
The phrase “when it rains it pours,” isn’t just saying meant to refer to the domino effect that after one’s misfortune, it also happens to be the slogan for the popular salt brand – Morton Salt. The common phrase was developed by the company in the early 1900’s to advertise salt.
“The best a man can get” is the slogan associated with the popular brand of men’s and women’s razors and personal care products – Gillette. The Gillette company was founded in 1901 but merged with the Procter & Gamble company in 2005.
Walt Disney World has more than ten theme parks all over the world, each of which brings in millions of visitors every year. The popular theme parks have been using the slogan “the happiest place on Earth” for some time now, but their slogan “where dreams come true” has also been associated with the company.
Motorola, Inc., founded in 1928, is an American telecommunication company known for designing and selling wireless network equipment and was a pioneer in the mobile phone industry. The tagline associated with the company was “Hello Moto.”
Dollar Shave Club is a personal grooming products company which delivers razor blades and other products to its customers every month. The company’s slogan incorporates the benefits of the company – its cost and its convenience, which make it a favorite among consumers.
In 2003, global fast-food chain McDonald’s launched their famous slogan “I’m Lovin’ It.” This slogan was inspired by a song from an NSYNC album and is said to tie in the different values of the company.
Nike adopted their famous slogan “Just Do It” back in 1988, but at the time, the word "just" was "let’s." The tagline is said to reflect the company’s approach to going after what you want in any aspect of life by ‘just doing it.’ The slogan is commonly seen on many of their merchandise.
L’Oreal is a French personal care cosmetics company known for selling a variety of products including hair color, make-up, perfume and hair products. The makeup brand encourages buyers that they all deserve to treat themselves with the slogan “because you’re worth it.”
The New York Times is an award-winning American newspaper and the second most circulated paper in the world. In 1897, the owner of the company created the slogan “all the news that fits to print,” which can still be seen on the paper’s masthead to this day.
The Eastman Kodak Company is an American technology company known for producing and selling image and photography related products. In 1888, the founder coined the company’s slogan “You press the button, we do the rest.”
The New York Metropolitan Transportation Authority (NY MTA) is very well known for launching security slogans. In 2016, the slogan “if you see something, say something” was replaced with the security slogan “New Yorkers keep New York safe.”
Red Bull has been using the slogan “It Gives You Wiiiiiings!” for many years and all of the advertisements that the company puts out reflects that. Characters are often seen growing a pair of wings after downing an energy drink.
The slogan “save money, live better” belongs to Walmart – an American discount department store that was founded in 1962 by Sam Walton. The new and improved phrases replace the “always low prices,” which the company used for 19 years before its retirement.
Panasonic is a Japanese multinational corporation founded in 1918, known as one of the world’s largest electronics producers. The slogan is scheduled to change from its “ideas for life” to “a better life, a better world” for the company’s 100th anniversary in 2018.
Adidas is a multinational corporation that designs and manufactures sportswear including shoes, clothing, and accessories. The company’s slogan, “Impossible is nothing,” which is interpreted as anything is possible, is often heard and seen in many of their ad campaigns.
For over 50 years, Bounty paper towels have been using the slogan “The Quicker Picker Upper.” The catchy tune is called a consonance, which incorporates the repetition of the same consonant in short successions, which gives it its catchiness.
State Farm is a large insurance and financial service company that was founded in 1922 by George J. Mecherle, a farmer who became an insurance agent. In 2016, the famous slogan and jingle “like a good neighbor, State Farm is there” was changed to “here to help life go right.”
Apple first released their “Think Different” slogan in a commercial called “Here’s to the Crazy Ones, Think Different” back in the 1990s. After the commercial, it was soon featured in almost all of the print media and advertisements dealing with the company.
Although Dr. Pepper has been around since 1885, the slogan “What’s the Worst That Could Happen?” was introduced in 2009, one of many reinventions by the company. The new motto was said to increase their target audience.
Like many other restaurants, this slogan describes the food’s taste, but the backstory seems to be a bit more interesting. This slogan came about when a customer called to complain about how Pete Harman was licking his fingers while eating a piece of chicken in an advertisement. The person on the other end responded by saying “it’s finger-lickin' good.”